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5 examples that prove the power of consistent branding

                                                           
Last week we shared insights into building a powerful brand, a guide to demand generation marketing, an inside look into what it's really like to be a web content writer and more!
5 Powerful Examples That Show What Excellent Branding Can Do
What do SpaceX, the City of Chicago, American Express, Fenty Beauty and Mailchimp have in common? You'd recognize any of them, anywhere. Here's how to amplify your branding efforts like the pros.
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What is a Content Writer? Here’s a Day in the Life
Life as a web content writer is a commitment to discipline, good habits and
creative self-care.
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The Complete Guide to Data-Driven Content Development
If there's one rule in marketing, it's this: Don't make assumptions about your audience. Here's how to use data instead.
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Demand Generation Marketing: The Complete Guide
Demand generation marketing encompasses everything you do to raise brand awareness and spark interest in your products and services. Here's what to know about effective demand gen.
Read More
How Genworth Australia Boosted Social Media Engagement
Social media is so versatile, it can work well for any type of brand. Here's how a Lenders Mortgage Insurance provider used social to effectively engage specific B2B and B2C audiences.
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Live Tweeting FAQ: 8 common questions, answered

Tuesday, December 15, 2020

The Content Marketer By Brafton Last week we shared lots of insights about Google's algorithm updates (including the most recent), advice on live Tweeting any event, tips on creating an editorial

Making people's jobs easier is what we love to do. Here's how we do it.

Thursday, December 10, 2020

How much digital marketing should your brand be doing? For our client, the answer was A LOT! Check out the types of things we've been doing for them: Our work at a glance And here's what they

Google Dec. 2020 Core Update: What to know & expect

Thursday, December 10, 2020

Last week, Google announced its latest core algorithm update. It's called, appropriately, the December 2020 Core Update, and will take up to 2 weeks to be fully rolled out. We compiled what we know

8 Instagram Story ideas any business can use

Tuesday, December 8, 2020

The Content Marketer By Brafton Last week we shared ideas for creating fun Instagram Stories for your audience, an infographic explaining the 7 functions of marketing, a few brand style guide templates

How is your brand perceived? Here's how to power positive perception

Friday, December 4, 2020

The Content Marketer By Brafton Last week we shared advice on taking control of your brand perception, tips on writing in a conversational tone (easy to say, hard to do!), reviewed some Google

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