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10 Top Sessions From Our 2020 Digital Events; Plus Weekly SaaS News and Updates

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Hey SaaS Fans,


Well 2020 was certainly an interesting year for SaaStr. Things started off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And then we all plunged into what looked like a big tech recession — at first.


But that lasted just a few weeks, really. The Cloud picked itself up, and accelerated 6+ years into the future. And after resisting doing digital events since the beginning, we decided we at least had one good idea. A full day on “Bridging the Gap” in April to help founders get through these tough times. The CEOs and COOs of Slack, Zuora, Twilio, Cloudflare, and more joined us.


Well, 17,000 of you signed up for Bridging the Gap in just 2 weeks (1) so we decided to do more, with 4 major digital events in 2020.


Together, more than 500,000+ people tuned in to our digital events this year, and we’ll be doing more in 2021, but in case you missed it here are the most 10 most popular sessions.
 
 
 
 
 
 
New This Week
 
 
 
 

The biggest news in venture capital this year was the ability for founders to raise millions of dollars or more just over Zoom — without ever meeting face-to-face.
 
 
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This edition of the SaaStr weekly is sponsored in part by Divvy
 
 

PR should be measurable. We need to score PR hits each month, graded both on quality of the hit, as well as the prominence of the company in the piece. 
 
 
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The last thing you’d want to have to do is re-earn those customers later. It’s so hard and expensive to acquire customers in SaaS. Keep them as your laboratory to learn from, if nothing else.
 
 
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This edition of the SaaStr weekly is sponsored in part by PandaDoc
 
 

An overview of some leading players that sell, at least in part, to SMBs, to see what they do on their pricing pages.
 
 
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Success in the Enterprise means ensuring consumerization is a part of your strategy. Scott Belsky, CPO, EVP of Creative Cloud at Adobe will explore key tactics to focusing on the user experience.
 
 
 
 
 
Hot Jobs
 
 
•

Revenue Cat is seeking a Head of People to lead their HR, recruiting, and people ops.
•

VP/Director of Digital Marketing at SaaStr. This is a new role at small but mighty Team SaaStr that focuses on our digital media business that includes digital sponsorships, podcasts, newsletters, paid media, and more.
 
 
 
Podcast
 
Latest Podcast Episodes
 
 

410
 

411
 

412
 
 
 
 
 
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Sign of a mediocre managament team?

We all tend to overreact to the customer complaints we do hear

The tweets, the angry tickets, the threats to churn

But it is the silent complaints you don't hear that really matter

Go hear them
 
 
 
 

VCs can make decisions remotely. It’s relatively easy to see the incredible ones, & VCs can take risk. You can VC from anywhere

Founders actually are the ones that will prefer to meet f2f after this. Or at least should

They are stuck with that investor for a decade, or longer
 
 
 
 

It used to be you basically had two options to make money as a founder:

* hope for an IPO many years down the road.

* Or maybe get acquired by a handful of BigCos.

Today, startups have so many more options for founder liquidity:
 
 
 
 

If you are bootstrapped in SaaS, it helps a lot to be SMB focused, viral and/or truly product-led growth

Why?

Sales.

Venture-backed startups just can >afford< to invest so, so much more in sales.
 
 
 
 
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