10 Top Sessions From Our 2020 Digital Events; Plus Weekly SaaS News and Updates

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Hey SaaS Fans,

Well 2020 was certainly an interesting year for SaaStr. Things started off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And then we all plunged into what looked like a big tech recession — at first.

But that lasted just a few weeks, really. The Cloud picked itself up, and accelerated 6+ years into the future. And after resisting doing digital events since the beginning, we decided we at least had one good idea. A full day on “Bridging the Gap” in April to help founders get through these tough times. The CEOs and COOs of Slack, Zuora, Twilio, Cloudflare, and more joined us.

Well, 17,000 of you signed up for Bridging the Gap in just 2 weeks (1) so we decided to do more, with 4 major digital events in 2020.

Together, more than 500,000+ people tuned in to our digital events this year, and we’ll be doing more in 2021, but in case you missed it here are the most 10 most popular sessions.

New This Week

2020: When You Could Raise Millions Over Zoom. And No One Cared If You Were Based in SF Anymore.

The biggest news in venture capital this year was the ability for founders to raise millions of dollars or more just over Zoom — without ever meeting face-to-face.

We did a deep dive with many top VCs on the topic here: -->

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This edition of the SaaStr weekly is sponsored in part by Divvy

A SaaS Founder’s Guide to PR

PR should be measurable. We need to score PR hits each month, graded both on quality of the hit, as well as the prominence of the company in the piece.

Here are some of our learnings -->

Don’t Fire Your “Worst” Customers. Hire Them a Psychiatrist Instead.

The last thing you’d want to have to do is re-earn those customers later. It’s so hard and expensive to acquire customers in SaaS. Keep them as your laboratory to learn from, if nothing else.

Click here to see why you should keep them -->

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This edition of the SaaStr weekly is sponsored in part by PandaDoc

SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.

An overview of some leading players that sell, at least in part, to SMBs, to see what they do on their pricing pages.

What do we see in SaaS? -->

5 Insights for Consumerization of the Enterprise

Success in the Enterprise means ensuring consumerization is a part of your strategy. Scott Belsky, CPO, EVP of Creative Cloud at Adobe will explore key tactics to focusing on the user experience.

Watch now -->

Hot Jobs

•	Revenue Cat is seeking a Head of People to lead their HR, recruiting, and people ops.

•	VP/Director of Digital Marketing at SaaStr. This is a new role at small but mighty Team SaaStr that focuses on our digital media business that includes digital sponsorships, podcasts, newsletters, paid media, and more.

Latest Podcast Episodes

410

Your Organization's Performance with Todd McKinnon, CEO and Co-Founder @ Okta and Jason Lemkin, CEO @ SaaStr

411

Tamar Yehoshua, Chief Product Officer @ Slack on Effective Product Design

412

The Secrets to Turbo Charging Sales in 2021 with Keyfactor, Checkout.com, Contentstack, and Insight Partners

Listen on Apple Podcast, Google Play Music or Spotify

@jasonlk Tweets of the Week

Sign of a mediocre managament team?

We all tend to overreact to the customer complaints we do hear

The tweets, the angry tickets, the threats to churn

But it is the silent complaints you don't hear that really matter

Go hear them

VCs can make decisions remotely. It’s relatively easy to see the incredible ones, & VCs can take risk. You can VC from anywhere

Founders actually are the ones that will prefer to meet f2f after this. Or at least should

They are stuck with that investor for a decade, or longer

It used to be you basically had two options to make money as a founder:

* hope for an IPO many years down the road.

* Or maybe get acquired by a handful of BigCos.

Today, startups have so many more options for founder liquidity: