Top 5 favorite pieces of content from 2020

                                                           
6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)
 Most Read Article 
To create effective messaging within your marketing campaigns, you first need to define your target audience.
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How to Determine Which Content to
Re-Optimize

Most Downloaded eBook  
What is content re-optimization, why do you need it and how do you do it?
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The 7 Functions of Marketing:
A Field Guide

Most Popular Brand-New Article
This infographic + article shows how marketing impacts a business.
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Top Marketing KPI Examples (Infographic)
✉️Favorite Content from Email✉️
Measure these KPIs to be sure that your marketing efforts are furthering the success of your brand.
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What is Content Marketing?
Most Viewed Mega-Resource
Use this guide to learn about what content marketing's benefits are, how to use it and how to measure its effectiveness.
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Older messages

Social media content creators: Here are 14 tips to improve your results

Tuesday, December 29, 2020

The Content Marketer By Brafton Last week we shared advice on creating content for social media, 5 ways to improve your internal marketing efforts, an infographic explaining the 5 C's of marketing

5 examples that prove the power of consistent branding

Tuesday, December 22, 2020

The Content Marketer By Brafton Last week we shared insights into building a powerful brand, a guide to demand generation marketing, an inside look into what it's really like to be a web content

Live Tweeting FAQ: 8 common questions, answered

Tuesday, December 15, 2020

The Content Marketer By Brafton Last week we shared lots of insights about Google's algorithm updates (including the most recent), advice on live Tweeting any event, tips on creating an editorial

Making people's jobs easier is what we love to do. Here's how we do it.

Thursday, December 10, 2020

How much digital marketing should your brand be doing? For our client, the answer was A LOT! Check out the types of things we've been doing for them: Our work at a glance And here's what they

Google Dec. 2020 Core Update: What to know & expect

Thursday, December 10, 2020

Last week, Google announced its latest core algorithm update. It's called, appropriately, the December 2020 Core Update, and will take up to 2 weeks to be fully rolled out. We compiled what we know

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Friday, February 14, 2025

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Is AI going to help or hurt your SEO?

Friday, February 14, 2025

Everyone is talking about how AI is changing SEO, but what you should be asking is how you can change your SEO game with AI. Join me and my team on Tuesday, February 18, for a live webinar where we

Our marketing playbook revealed

Friday, February 14, 2025

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Connect one-on-one with programmatic marketing leaders

Friday, February 14, 2025

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Outsmart Your SaaS Competitors with These SEO Strategies 🚀

Friday, February 14, 2025

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Temu and Shein's Dominance Is Over [Roundup]

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Hey Reader, Is the removal of the de minimis threshold a win for e-commerce sellers? With Chinese marketplaces like Shein and Temu taking advantage of this threshold, does the removal mean consumers

"Agencies are dying."

Friday, February 14, 2025

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Is GEO replacing SEO?

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Generative Engine Optimization (GEO) is here, and Search Engine Optimization (SEO) is under threat. But what is GEO? What does it involve? And what is in store for businesses that rely on SEO to drive

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