tl;dr Marketing February 05th - 2021 Issue

Digital Marketing News Roundup

February 05th - 2021

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Today’s digital marketing roundup includes news that Google News Showcase Launches in Australia, Googlebot HTTP/2 Index Data in Search Console Showing Malformed Response and more.

SEO

Googlebot HTTP/2 Index Data in Search Console Showing Malformed Response

Looks like some users are noticing that Googlebot is having issues when they try to crawl the site over HTTP/2, some users were opted into this recently. Looks like Google is aware of the issue [...]

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SEO

Python Script to Run n-Gram Analysis on URLs in Competitor XML Sitemaps

This Python Script is a very basic version of a content analysis of your competitor. The main idea is to get a quick overview what the writing focus is looking like. A very lean approach [...]

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General

Chrome Web Store – Policy Update for Remotely Hosted Code

Last year, Google announced the rollout of Manifest V3 support for Chrome extensions alongside Chrome 88. These updates to the extension platform make the extension experience safer, more privacy-preserving, and more performant for Chrome users. One [...]

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SEO

Google Tests Showing Results in Other Language SERP Feature

It looks like Google might start showing results in other languages, in this case, German when the browser language in German and the query is in English. It appears as a SERP Feature carousel.

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SEO

Google Tests Featured Snippet Without The Label

Not sure if this is just a display issue or if they plan to drop the label in the future. The reference to the label is missing in the code but there is an h2 [...]

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SEO

Google Tests Sticky Related Searches on Top next to the Search Bar

I am not liking this new look where the related searches are shown next tot eh search box and will be sticky on mobile SERPs.

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SEO

Google Tests Infinite Scroll on Mobile

Google might be testing an infinite scroll interface for some users on mobile. If this goes live everybody is now on page one, congrats. Also, it looks like new set of Ads are also loaded [...]

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General

Spotify Plans for Podcast Subscriptions

Spotify again signaled its interest in developing new ways to monetize its investments in podcasts. In the company’s fourth-quarter earnings, chief executive Daniel Ek suggested the streaming media company foresees a future where there will be [..]

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SEO

Googlers Talk About Duplicate Content and What to Do with It

Aurora Morales and her two co-hosts: Organic(a) and Monetized dive into duplicate (or replicated) content and how to make sure that your site adds value. Learn how duplicate content affects your page, ways to tell [...]

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SEO

AJ Kohn Shares His View on SEO A/B Testing and Why It might Not Work in Some Cases

AJ Kohn shares why there is a big disconnect between the SEO A/B tests and overall SEO growth.

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Social Media

Facebook Might Soon Start Recommending Instagram Reels

Looks like Facebook might soon start recommending Instagram Reels based on the notification seen by some users who were shown a notification that said “To reach more people, let your future reels be recommended on [...]

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Paid Media

Google Phasing out Support for Broad Match Modifier and Brings Its Behaviour into Phrase Match

Google has just announced upcoming changes to phrase match and broad match modifier. To simplify the keyword portfolio and help advertisers reach more relevant user searches, Google is  bringing behaviors of broad match modifier (BMM) [...]

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SEO

Google News Showcase Launches in Australia

Starting today, a growing number of Australian publishers including The Canberra Times, The Illawarra Mercury, The Saturday Paper, Crikey, The New Daily,  InDaily and The Conversation, will be paid to provide content for News Showcase. They are planning to add more publishes in [...]

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Social Media

YouTube Redesigns Its Sports Page and YouTube Select Program launches in Australia, Canada, India, and Japan

The “/Sports experience,” which is available via URL or through the Sports icon on the site, now includes a video carousel with top highlight reels. In addition to the typical trending and algorithmic picks and [...]

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General

Amazon Announces Mobile GetLink for Social Media Affiliate Sharing (US Only)

Amazon announced a new way to share affiliate links in within social media, in comments and in direct messaging, in addition to sharing in content. It’s called Mobile GetLink, a way to share affiliate links [...]

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tl;dr Marketing February 04th - 2021 Issue

Thursday, February 4, 2021

Digital Marketing News Roundup February 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Is Adding Stars to Review Snippets in the Knowledge Panel,

tl;dr Marketing February 03rd - 2021 Issue

Wednesday, February 3, 2021

Digital Marketing News Roundup February 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Instagram Might Be Working on Vertical Stories, Google is Expanding

tl;dr Marketing February 01st - 2021 Issue

Monday, February 1, 2021

Digital Marketing News Roundup February 01st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Discover Tests Marking Each Article with Hashtags, Facebook Is

tl;dr Marketing January 29th - 2021 Issue

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tl;dr Marketing January 28th - 2021 Issue

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