⚡ IL - Content plays a role across customer journey

Finally, the wait is over. 

I am making a private Slack community for Bootstrapped SaaS Founders.

What you will get:

🧠 1-on-1 Product Advising Session

📆 Monthly Meetups

🚀 Access to Private SaaS founders community

✅ Access to cheat sheets, recordings etc.

💲 Discounts 

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Founding members will get the lifetime membership for $49 only (for the next 3 days only). Then I will pivot it to yearly membership slowly.

I want to see all of you there.

Happy bootstrapping!

Marketing & Growth

Content plays a role across the customer journey

Content is not just an SEO post to rank on Google. That’s like defining sales as making some phone calls.

Too many companies view content as a one-dimensional activity.

Content is a key part of how your customers move through their journey from Awareness to Activation to Adoption through to Advocacy.

Content needs to:
1) Help you get discovered
2) Nurture prospects and customers
3) Enable the sales team to have better conversations
4) Help customers get onboarded onto your platform
5) Increase usage of your product
6) Provide education to your customers to build loyalty, retention and advocacy
7) Build your brand as a publisher and thought leader in the marketplace

Each of these pillars is a rabbit hole in itself. You can invest infinitely into content because your market, prospects and customers will always want more.

Support us by sponsoring an issue sent to our 1800+ subscribers each week. (US audience: 90%) Book now →

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Retain more users by providing them with best practices

Documenting best practices for your customers can help them achieve their goals. And this not only boosts retention, but it can also create power users who advocate for your brand. 

When creating your best practices, outline complete strategies instead of isolated tips. But keep it digestible by breaking each piece up into individual tasks and making it easily scannable. And make sure to focus on the customer's goals instead of the product's features. Best practices can be dedicated resources, simple blog posts, videos, you name it. They can even be emailed to users to give them a nudge at key points along their journey. 

As for what to include, you know your product (and industry) better than anyone, so write from your own experience. Real-life examples can be very helpful. And keep an ear out for how customers and teammates are using the product in creative ways. 

After publishing your best practices, make sure to update and optimize them from time to time.

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Snippets

• As of February 2021, Zapier integrates with over 3,000 apps now.
• When sending product updates, make sure to add Call To Action (CTA) in all sections.
• Product Hunt launch isn't a one-time event, but a recurring process. According to the official PH FAQ, you can re-launch your product once every 6 months.
• If my success has been built overnight, it was a long night. (Tweet link)
• IndieHackers don't have RSS feed. Askar is solving this problem by making IndieHackers feed. It supports RSS, Atom, and JSON formats. You can even get an RSS feed of a particular group as well. 

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Worth Reading

1. 23 questions to determine if startup idea is worth pursuing

2. Don't just say hi when messaging founders

3. 9 ways to boost SaaS revenues with a better upgrade UX

4. How to talk to users (Ycombinator)

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Bootstrappers finding places to post their project :)

One more thing!

💲 Grow your projects by sponsoring an issue.

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