Indie Letters - ⚡ IL - Century Edition 💯

Time flew by... and now I have written 100 editions of Indie letters. Thank you for staying with me.

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Last week, I tested product-market fit for the community, and multiple users joined the community. 

Now, it's the perfect time to market it and make it the best & bigger place for digital indie makers. 

To do so, I have broadened community horizons and now it's a community for all digital indie makers who want to make a living by creating digital products. These can be SaaS, info products, blog, podcasts, and newsletters etc

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What you will get:

🚀 Access to Private Indie Makers community

🗣️ Marketing, sales and growth advice

🙂 Constructive feedback

🧠 1-on-1 Product advising session

📆 Monthly meetups

✅ Access to exclusive content etc.

💲 Deals & Discounts

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And I moved from Jotform to Gumroad as well. Checkout Gumroad page for getting more details. Plans start as low as $X. 

Support us by sponsoring an issue sent to our 1800+ subscribers each week. (US audience: 90%) Book now →

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5 ways to reduce customer churn

Churn – the single word that stirs anxiety and panic if not a tiny heartbreak in many people who passionately build products.

1. Sketch a path for your customers through onboarding

40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back.

An efficient onboarding process will help the customer understand the product and sketch out a path and take them step-by-step.

2. Focus on usability beyond quality

As much as the quality of a product is essential, so is its ease of use.

Larning new things is intimidating. The easier the customer’s learning curve, the more chances of them staying with the product.

With SaaS applications, there is a higher level of complexity with a multitude of features. A deeper understanding of the customer’s needs is required. Slowly introduce new features based on the user’s readiness.

3. Recheck your pricing

Actually, raise your prices!

As absurd as this sounds, John Doherty had a good explanation for raising Credo’s prices when they faced churn. He said, “I have consistently found that our lowest paying customers churn the most and take up most of your support time, so we raised prices (without offering anything new), and our churn plummeted.”

Another way to stop churn is by offering discounts on annual subscriptions. Don't offer percentage discounts, rather offer 2 months free. it converts better as well.

4. Don’t just engage but celebrate your customers

Relationship marketing when done right, keeps your customer coming back for more. For this, your customers should inculcate your product in their daily habits and be aware of any new updates or features that would make their life easier.

To make customers feel important, Baremetrics started featuring customers in their content. They procured a list of customers who were interested to appear in the Baremetrics blog. Then approached them by asking if they would mind being listed as the customer of the month. It encouraged more people to come forward, specifically talking about how they used Baremetrics.

5. Follow a targeted churn reduction strategy

Piotr Dziedzicz, the managing director of Closer, an AI-powered sales platform, says, collecting the data about usage of our product, we can identify the most critical factors of a healthy customer.

Thanks to the data, we can easily find when customers are not invested in our product and understand who is at risk. Those signals give our success team an alert, so they can actively reach out to ensure the customers are getting the most of the product.

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Snippets

• ​Be everywhere vs. focus on 1 network - If you're tiny, you need to focus. 1000 followers on 1 platform is better than 200 followers on 5 platforms.
• Design is not about playing with pixels. It's about testing solutions. (Tweet Link)
• Instagram announced it won't promote Reels that have a TikTok watermark. This was due to many people simply re-posting their TikTok videos on Instagram. So, use Sniptik.com, a tool to download Tiktok videos without a watermark or the id of the person who uploaded the video.
• Acoording to The Information, Microsoft is building a freelancing platform features in LinkedIn. This way companies can hire employees from LinkedIn directly. 
• According to Google, support for third-party cookies for chrome will end by 2022.
• Instagram is working on the ability to search for hashtags in a certain area on a map. (reported by a Twitter user.)

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Worth Reading

1. Build a product that sells itself with product-led growth

2. What does an agile product owner do?

3. What does a technical product owner do?

4. 9 ultimate sales funnel examples that convert

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The cold email harry would send to get first 10 customers:

Subject Line: Your podcast audio...
If you want to personalise:
PS — Get Dr Patel on again. Hilarious episode!

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