tl;dr Marketing February 25th - 2021 Issue
Hotels Can Start Appearing in the Hotel Pack for Related Content Found on Their WebsiteThis post was published a few weeks ago and it would appear that some users are noticing that hotels can start appearing within the Hotel Pack (local pack) for content (website mentions) found on the [...] Website Launches & Migrations - Identify SEO Issues Before You Go Live!Many SEO tools can’t crawl staging and development sites due to (sensible) measures put in place to avoid premature indexing. But Sitebulb gives you the flexibility to control both how you crawl the site, and how the data is analysed – so you can audit sites as they’ll appear after launch. As well as the ability to handle both form-based and HTTP authentication, you can choose to ignore Nofollow and Noindex tags, and rewrite canonicals. As a tl;dr Marketing newsletter subscriber, you can get a free 60 day, Sitebulb extended trial licence here: Sitebulb.com/tldr Facades - Replacing Static Versions for 3rd Party Embeds for Performance GainsThird-party resources are often used for displaying ads or videos and integrating with social media. The default approach is to load third-party resources as soon as the page loads, but this can unnecessarily slow the [...] Alphabet in Talks with Spanish Publishers to Bring Google News BackAlphabet’s Google is negotiating individual licensing deals with a divided Spanish news industry that could allow the U.S. tech giant’s news service to resume in the country, three sources close to the matter told Reuters. A Drop in Featured Snippets on Google from February 18 2021Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant [...] Googler Says Trying to Fake Things like LCP Using Placeholder GIF Might Not Work For LongAs you know, the Google Page Experience Update is coming up in May 2021 and a lot of it is based on the core web vitals metrics of Largest Contentful Paint (LCP), First Input Delay [...] Google Set to Deprecate Showcase Shopping Ads on April 1Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping [...] From April 1, VAT Must Be Included in the Price for the Product That Is Displayed on the Landing Page in JapanRequirements regarding the display of VAT on product landing pages in Japan have recently been updated. As a result, and in order to comply with these new requirements, Google will no longer allow VAT to [...] Temporary Ban on US Elections Related Shopping Ads Have Been LiftedThe temporary ban of Shopping ads that are marketed around the US elections, the candidates, or its outcome from early Jan 2021 has been lifted. Google no longer consider the US 2020 election to be [...] More Features Added to Display & Video 360 API v1Google is releasing an update to the Display & Video 360 API which includes the following features: A new insertion order targeting service and bulk list method enabling the retrieval of insertion order targeting. Additional output-only fields mp3Audio and oggAudio for third-party audio creatives. Support [...] Microsoft Is Launching a New Website Creation Service for SMB (US Only)Microsoft is set to compete with Squarespace and Wix by offering SMBs an easy way to set up an online presence through its Digital Marketing Center program. To me, it feels like a close competitor [...] Upcoming Events
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tl;dr Marketing February 24th - 2021 Issue
Wednesday, February 24, 2021
Digital Marketing News Roundup February 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 23 February 2021, Facebook launches Facebook
tl;dr Marketing February 23rd - 2021 Issue
Tuesday, February 23, 2021
Digital Marketing News Roundup February 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Brand Logo in AutoSuggest for Generic Queries, Survey
tl;dr Marketing February 22nd - 2021 Issue
Monday, February 22, 2021
Digital Marketing News Roundup tldr-animation-logo.gif February 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Experimenting with Showing Autosuggest
tl;dr Marketing February 19th - 2021 Issue
Friday, February 19, 2021
Digital Marketing News Roundup February 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Responsive Search Ads Will Be the Default Ad Type for Search Campaigns
tl;dr Marketing February 18th - 2021 Issue
Thursday, February 18, 2021
Digital Marketing News Roundup tldr-animation-logo.gif February 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 17 February 2021,
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