tl;dr Marketing February 25th - 2021 Issue

Digital Marketing News Roundup
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February 25th - 2021

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Today’s digital marketing roundup includes news that A Drop in Featured Snippets on Google from February 18 2021, Microsoft Is Launching a New Website Creation Service for SMB (US Only) and more.

SEO

Hotels Can Start Appearing in the Hotel Pack for Related Content Found on Their Website

This post was published a few weeks ago and it would appear that some users are noticing that hotels can start appearing within the Hotel Pack (local pack) for content (website mentions) found on the [...]

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SEO

Facades - Replacing Static Versions for 3rd Party Embeds for Performance Gains

Third-party resources are often used for displaying ads or videos and integrating with social media. The default approach is to load third-party resources as soon as the page loads, but this can unnecessarily slow the [...]

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General

Alphabet in Talks with Spanish Publishers to Bring Google News Back

Alphabet’s Google is negotiating individual licensing deals with a divided Spanish news industry that could allow the U.S. tech giant’s news service to resume in the country, three sources close to the matter told Reuters.

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SEO

A Drop in Featured Snippets on Google from February 18 2021

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant [...]

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SEO

Googler Says Trying to Fake Things like LCP Using Placeholder GIF Might Not Work For Long

As you know, the Google Page Experience Update is coming up in May 2021 and a lot of it is based on the core web vitals metrics of Largest Contentful Paint (LCP), First Input Delay [...]

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Paid Media

Google Set to Deprecate Showcase Shopping Ads on April 1

Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping [...]

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Paid Media

From April 1, VAT Must Be Included in the Price for the Product That Is Displayed on the Landing Page in Japan

Requirements regarding the display of VAT on product landing pages in Japan have recently been updated. As a result, and in order to comply with these new requirements, Google will no longer allow VAT to [...]

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Paid Media

Temporary Ban on US Elections Related Shopping Ads Have Been Lifted

The temporary ban of Shopping ads that are marketed around the US elections, the candidates, or its outcome from early Jan 2021 has been lifted. Google no longer consider the US 2020 election to be [...]

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Paid Media

More Features Added to Display & Video 360 API v1

Google is  releasing an update to the Display & Video 360 API which includes the following features: A new insertion order targeting service and bulk list method enabling the retrieval of insertion order targeting. Additional output-only fields mp3Audio and oggAudio for third-party audio creatives. Support [...]

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SEO

Microsoft Is Launching a New Website Creation Service for SMB (US Only)

Microsoft is set to compete with Squarespace and Wix by offering SMBs an easy way to set up an online presence through its Digital Marketing Center program. To me, it feels like a close competitor [...]

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tl;dr Marketing February 24th - 2021 Issue

Wednesday, February 24, 2021

Digital Marketing News Roundup February 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 23 February 2021, Facebook launches Facebook

tl;dr Marketing February 23rd - 2021 Issue

Tuesday, February 23, 2021

Digital Marketing News Roundup February 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Brand Logo in AutoSuggest for Generic Queries, Survey

tl;dr Marketing February 22nd - 2021 Issue

Monday, February 22, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Experimenting with Showing Autosuggest

tl;dr Marketing February 19th - 2021 Issue

Friday, February 19, 2021

Digital Marketing News Roundup February 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Responsive Search Ads Will Be the Default Ad Type for Search Campaigns

tl;dr Marketing February 18th - 2021 Issue

Thursday, February 18, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 17 February 2021,

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