tl;drMarketing - tl;dr Marketing March 01st - 2021 Issue

Digital Marketing News Roundup

March 01st - 2021

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Today’s digital marketing roundup includes news that Google Discover Starts Surfacing YouTube Content in Short Videos Carousel, TikTok Tests Schedule Publishing via Desktop Website and more.

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SEO

Google Tests Expand Icon in Mobile Video Box to Open Youtube Video in Overlay

Looks like Google is testing a new feature for the Video SERP feature with youtube videos where you can click on the expand icon to show the video within the SERP in an overlay as [...]

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SEO

Google Announces a List of Best Practices for Providing Better Product Information for Shoppers

Google Announces a List of Best Practices for Providing Better Product Information for Shoppers. Some of the key points include Google adopted use of GTINs as the standard in 2015 so that retailers could reach more customers [...]

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Social Media

TikTok Tests Schedule Publishing via Desktop Website

Looks like some lucky users might start seeing an option on the TikTok desktop site to start scheduling content.

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SEO

Chrome Canary is Testing a Follow Button for Websites

Chrome Canary, the browser’s nightly build for developers, has been testing a new Follow button, as spotted on Android by the publishers of Chrome Story. The button appears on the homepage of a site, as well [...]

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Social Media

Twitter Looks Into Facebook Groups-like Feature Called Communities

Communities is a Facebook groups-like feature that will allow Twitter users to come together based on their interests. “We’re working to create a product experience that makes it easier for people to form, discover, and [...]

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SEO

Google Might Have Dropped Emojis from FAQPage Rich Results

Looks like multiple users are no longer seeing emojis in FAQPage Rich Results, it was an undocumented feature that SEOs could use to boost CTR in some cases but it looks like that is gone [...]

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Social Media

Twitter Might Be Working on Business Profiles to Challenge Google My Business

Looks like Twitter might be testing a business profile where business owners can add a profile for businesses including opening hours, physical location, contact info and more. I don’t think this will have any impact [...]

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Social Media

Facebook Launches BARS, a TikTok-like App for Creating and Sharing Raps

Facebook’s internal R&D group, NPE Team, is today launching its next experimental app, called BARS. The app makes it possible for rappers to create and share their raps using professionally created beats. , and is the [...]

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Social Media

TikTok Launches its Self-Serve Ad Platform and Shopify Channel in Canada

TikTok has announced that its self-serve ad platform is now available to all businesses in Canada. In addition to this, as TikTok notes, it’s also making its Shopify channel available for merchants in Canada, in addition to the US.

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SEO

Cumulative Layout Shift Score Went from 0.83 to 0.029 with Setting a Minimum Height for Impacted Elements

See how Danielle tool the CLS score from 0.83 to 0.029 with one CSS declaration. They look at two examples that were fixed by setting a minimum height for the impacted elements.

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SEO

Google Discover Starts Surfacing YouTube Content in Short Videos Carousel

After testing the waters in India and a dedicated sop in SERPs it looks like Google is testing Short videos carousel in Discover.

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General

Google Maps Get Realtime Train Tracking and Ability to See How Busy the Train Is Before You Board in Victoria, Australia

Google has integrated RideSpace data into Maps, which means you can track your train live as it approaches the station and see how busy the train is before you board. PS: No those trains did [...]

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SEO

Optimizing Internal Linking with Graph Theory to Bring the Orphan Pages down from 50% to 1% for a Travel Website

A case study on how a LinkPie based Internal Linking solution helped to bring the orphan pages down from 50% to 1% for a travel brand.

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tl;dr Marketing February 26th - 2021 Issue

Friday, February 26, 2021

Digital Marketing News Roundup February 26th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Twitter Announces Paid Super Follows to Let You Charge for Tweets,

tl;dr Marketing February 25th - 2021 Issue

Thursday, February 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 25th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Drop in Featured Snippets on Google from

tl;dr Marketing February 24th - 2021 Issue

Wednesday, February 24, 2021

Digital Marketing News Roundup February 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 23 February 2021, Facebook launches Facebook

tl;dr Marketing February 23rd - 2021 Issue

Tuesday, February 23, 2021

Digital Marketing News Roundup February 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Brand Logo in AutoSuggest for Generic Queries, Survey

tl;dr Marketing February 22nd - 2021 Issue

Monday, February 22, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Experimenting with Showing Autosuggest

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