If you build it, they will come. But only if you bring them. 😂 Lots of insightful marketing-related pods this week...

OG content marketer: 'There's no such thing as a content marketing campaign'

How can you really win at content marketing? Joe Pulizzi, founder of The Content Marketing Institute (acquired by UBM in 2016), talks content marketing past and future (opportunities in print magazines, he says).

He also touches on his own entrepreneurial journey and how he kind of stumbled into creating The Content Marketing Institute after trying to start an early version of Upwork for writers.

This is an absolute must-listen for marketers and anyone building a business that relies upon content marketing.

Listen to the episode

♻️ How to Create Perpetual Demand for Your Product or Service

The traditional approach to marketing has a major flaw: It’s time-dependent. You can get the best message in front of the perfect customer, but if it’s not at the right time, your effort is wasted.

But what if you could be there every time your customer has a question? This ongoing engagement with the customer is called “perpetual demand generation.”

This blog post, based on an episode of AMP Up Your Digital Marketing, will show you how you can implement it and drive sales...

Read now

🔥 Sizzling — Check Out These Episodes

📝 Why your white papers won't cut it: Ross Simmonds and Dave Gerhardt talk the future of B2B marketing on B2B Marketing Leaders.

💡 Un-boring marketing: Jason and Caroline Zook discuss their approach for marketing an online business on Wandering Aimfully (with 9 examples).

📈 Leveling up: Eric Siu is making the podcast rounds to promote his new book. On Build Your Network, he talks life lessons, business and marketing growth.

📺 Lewis Howes' YouTube strategy: Lewis tells Noah Kagan that he posted recordings of his podcast for five years before he considered monetizing on the platform.

😮 Is your personal development guru a narcissist? Dr. Ramani Durvasula discusses what you need to know about narcissism on the Genius Network podcast.

💰 Raise your prices: John Doherty says higher rates lead to happier clients on The Credo Podcast.

🐱‍💻 WeWork might be going public (again): Wildman co-founder Adam Neumann is apparently out of the picture, and going public could be on the horizon. The Journal explains.

Most clicked episode from the last newsletter: Built to Sell: Design a Business to Run Without You

🎙️ Founder Interviews > 25 Minutes

Shawn Finder, founder of Autoklose (acquired by VanillaSoft), and Ollie Whitfield, have launched The 0 To 5 Million Podcast, which features interviews with founders for founders about being a founder. And they promise to keep the episodes under 25 minutes.

Check it out

Thanks for reading! Still experimenting with the format, so let me know what you think.

I'll see ya next time.

- Jaclyn

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9 episodes 🔉 (marketing, $$, perpetual demand)

OG content marketer: 'There's no such thing as a content marketing campaign'

♻️ How to Create Perpetual Demand for Your Product or Service

🔥 Sizzling — Check Out These Episodes

🎙️ Founder Interviews > 25 Minutes

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