tl;drMarketing - tl;dr Marketing March 04th - 2021 Issue

Digital Marketing News Roundup

March 04th - 2021

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Today’s digital marketing roundup includes news that A Hreflang Tags App for Shopify Stores, Google Testing Estimated Cost Near You in the Local Pack and more.

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SEO

Tutorial on Testing Site Speed Changes with Local Overrides in Chrome Dev Tools

Chrome DevTools has a feature called Local Overrides that can drastically improve that feedback loop for dev changes. Instead of having to wait for a developer to add your change, you can first try it [...]

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Social Media

Facebook to Lift Political Ad Ban Imposed After November Election

Facebook will finally allow advertisers to resume running political and social issue ads in the U.S. on Thursday, according to a company update.

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SEO

Possible Google Update on 3 March 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.0/10 volatility score in the US and a 5.5/10 volatility score in AU. Check out [...]

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General

New Research Shows Fake News Gets More Engagement on Facebook—But Only If It's Right-Wing

According to researchers at the Cybersecurity for Democracy project at New York University, far-right purveyors of misinformation have by far the highest levels of engagement per follower compared to any other category of news source. [...]

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Social Media

YouTube Analytics Adds New and Returning Viewer Metrics

The Analytics tool in YouTube Studio is adding new and returning viewer metrics to help creators better “understand different trends in your audience over time.” Available on the desktop web, the Analytics > Audience page is getting [...]

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Social Media

Twitter Will Remove Support for Likes, Collections and Moments Timeline Embeds from 23 June 2021

Twitter has announced that, due to low usage, it’s retiring the Likes, Collections and Moments embeddable timelines as of June 23rd, 2021.

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General

Be Careful with Browser Extension, Some Can Be Nefarious

A company that rents out access to more than 10 million Web browsers so that clients can hide their true Internet addresses has built its network by paying browser extension makers to quietly include its [...]

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Sponsor

A Hreflang Tags App for Shopify Stores

If you have two or more Shopify stores for the same business serving different countries or languages you might love this App that manages Hreflang Tags for you stores. The app addresses the majority of [...]

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SEO

Google Provides a Short Traning Video on How They Crawl and How to Use Crawl Stats Report

Daniel Waisberg provides a short introduction to how Google crawls pages, and defines terms such as crawl rate, crawl demand, and crawl budget. Then he dives into the new Crawl Stats report in Search Console [...]

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General

Google Fonts Now Supports Open Source Icons Starting with the Material Design Icon Set

Google is adding Material Icons to Google Fonts at fonts.google.com/icons. Moving forward, Google will make available other select open source icon sets.

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SEO

Relevance Is by Far Much More Important Than Core Web Vitals as Ranking Factor

John Mueller from Google clarifies that relevance is by far a much more important signal than CWV. Just because a site is scoring better from a CWV standpoint doesn’t mean it will rank better than [...]

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Social Media

Pinterest Announces New Marketing Tools, Including Pinterest Premiere Video Ads

Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. First off, Pinterest is adding a new video ad option called ‘Pinterest Premiere’, which [...]

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SEO

Google Maps Tells You When You Have a New Reviews on Your Profile

Obviously will only work when you are logged in and have ownership of that particular GMB profile.

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Social Media

LinkedIn Might Soon Give You an Option to Add She/Her, He/Him, etc to Your Profile

LinkedIn is working to allow you to add pronouns to your profile so that others know how to refer to you. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features [...]

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SEO

Google Testing Estimated Cost Near You in the Local Pack

Google is testing a section in the local pack that provided the estimated cost of the service users are searching for. This section appeared between the map and the 3 local results. This particular search [...]

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Paid Media

Google Commits to Not Use, Build 3rd-Party Cookie Alternatives That Track Individuals

Google is phasing out Chrome support for third-party cookies and plans to replace them with privacy-preserving alternatives. Once that has occurred, the company “will not build alternate identifiers to track individuals as they browse across the web, nor [...]

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Paid Media

Google will prohibit usage of invisible UNICODE characters in ads from 4th May 2021

In May 2021, Google will reorganize their Abusing the Ad Network policy for improved readability and understanding. Certain policy actions and corresponding messaging to Google advertisers will include updated policy names. These changes will impact [...]

tl;drMarketing

General

Chrome 89 Rolling Out: Reading List, Tab Search, More

The next release of Google’s browser is rolling out, some of the new features include a new look Chrome profile picker when you start the browser. Reading list that’s available by tapping the star icon [...]

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tl;dr Marketing March 02nd - 2021 Issue

Tuesday, March 2, 2021

Digital Marketing News Roundup tldr-animation-logo.gif March 02nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Featured Snippets Drop to Historic Lows in the

tl;dr Marketing March 01st - 2021 Issue

Monday, March 1, 2021

Digital Marketing News Roundup March 01st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Discover Starts Surfacing YouTube Content in Short Videos Carousel,

tl;dr Marketing February 26th - 2021 Issue

Friday, February 26, 2021

Digital Marketing News Roundup February 26th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Twitter Announces Paid Super Follows to Let You Charge for Tweets,

tl;dr Marketing February 25th - 2021 Issue

Thursday, February 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 25th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Drop in Featured Snippets on Google from

tl;dr Marketing February 24th - 2021 Issue

Wednesday, February 24, 2021

Digital Marketing News Roundup February 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 23 February 2021, Facebook launches Facebook

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