tl;drMarketing - tl;dr Marketing March 02nd - 2021 Issue

Digital Marketing News Roundup
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March 02nd - 2021

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Today’s digital marketing roundup includes news that Featured Snippets Drop to Historic Lows in the SERPs, Scroll To Text Fragment Coming to Images and Videos and more.

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SEO

Ordering Food Options via Google Location Panel Is Rolling out More Users in Australia

Looks like Ordering Food options via Google Location Panel is rolling out in Australia to more users, this was available in the US a while back and was announced in Australia in 2019 BUT I [...]

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General

Hackers Exploit Websites to Give Them Excellent SEO Before Deploying Malware, to Get Maximum Reach

Cyberattackers have turned to search engine optimization (SEO) techniques to deploy malware payloads to as many victims as possible. According to Sophos, the so-called search engine “deoptimization” method includes both SEO tricks and the abuse [...]

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Social Media

Instagram Launches Live Rooms for Live Broadcasts with up to Four Creators

Instagram today announced it’s adding a much-requested feature to its app with the launch of “Live Rooms,” which allow up to four people to broadcast live together at the same time. Previously, the app only allowed [...]

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Social Media

Twitter Spaces Shows You a Warning When Someone You’ve Blocked Joins a Space as a Speaker

I think this is a great feature. When twitter notices someone you have blocked joining a space (as a speaker) you are in, it will show you a notification.

tl;drMarketing

Social Media

Shorts Beta Appear in Carousels on the Home Feed and the Recommended Videos Section on Youtube

A beta version of Shorts will be visible in carousels on the home feed and the recommended videos section on the Youtube app.

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SEO

Featured Snippets Drop to Historic Lows in the SERPs

On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. This is the lowest prevalence rate of Featured Snippets in Moz’s data set since [...]

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General

Scroll To Text Fragment Coming to Images and Videos

The existing scroll-to-text-fragment enables links to jump to specific textual content within a page and with a new proposed change, this may rollout for images and video as well. They are looking at using a [...]

tl;drMarketing

SEO

Chrome 90 DevTools Brings Core Web Vitals Overlay Feature

With Chrome 90 looks like you can show an overlay for Core Web Vitals right from dev tools to better visualize and measure your page performance. Launch dev tools, then open Command Menu (Control+Shift+P or [...]

tl;drMarketing

Social Media

Facebook Announces May Launch Date for Facebook News in Germany

After seeing positive results with the initial roll-out of its dedicated News tab in the US last year, then expanding the option to the UK in January, Facebook has now announced the next stage for Facebook News, with the additional [...]

tl;drMarketing

General

Filling, Then Abandoning, E-Commerce Shopping Carts Is a Thing Now

Abandoned shopping carts are nothing new, but the pastime appears to have picked up in the last year as a replacement for real-life window-shopping. During the pandemic, some people have developed a new way to [...]

tl;drMarketing

Social Media

Twitter Introduced a New Strike System for Violations of Its Pandemic-Related Rules. Five Strikes and You Are Out

Twitter announced Monday that it would begin injecting new labels into users’ timelines to push back against misinformation that could disrupt the rollout of COVID-19 vaccines. Twitter also introduced a new strike system for violations [...]

tl;drMarketing

Social Media

TikTok Is Testing a Topics Section in the Discovery Tab

Looks like TikTok is testing a ‘Topics’ section in the discovery tab. Tapping a specific topic takes you to a feed of related videos.

tl;drMarketing

SEO

Patent on How Google May Use Local Experts to Ranking Local Search Results

Looks like there is a newly granted Google patent Identifying Local Experts For Local Search that sheds some light on how Google may use their army of local guides to surface local results. We have [...]

tl;drMarketing

Paid Media

YouTube Ads Might Be Forcing Locksmith and Garage Door Companies to Go Through Advanced Verification

Locksmith and Garage Door Ads can get quite spammy in nature and it looks like YouTube Ads may be asking Locksmith and Garage Door companies to go through advanced verification before running their ads.

tl;drMarketing

SEO

Google Sites Doesn't Create a Sitemap for Sites Anymore

Google has removed its instructions for submitting sitemaps on Google Sites from the sitemap guide since Google Sites doesn’t create a sitemap for sites anymore. So if you have a Google site and need a [...]

tl;drMarketing

SEO

Google Tests See Results That Mention Filter On Top and Left Side Panel

We have seen these See Results That Mention filters before and it look like Google is testing it on the left side and on the top for some users.

tl;drMarketing

General

MIT Technology Review's 10 Breakthrough Technologies 2021

According to MIT Technology Review, these are the top 10 Breakthrough Technologies of 2021 Messenger RNA Vaccines GPT-3 Data trusts Lithium-metal batteries Digital contact tracing Hyper-accurate positioning Remote everything Multi-skilled AI TikTok recommendation algorithms Green [...]

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tl;dr Marketing March 01st - 2021 Issue

Monday, March 1, 2021

Digital Marketing News Roundup March 01st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Discover Starts Surfacing YouTube Content in Short Videos Carousel,

tl;dr Marketing February 26th - 2021 Issue

Friday, February 26, 2021

Digital Marketing News Roundup February 26th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Twitter Announces Paid Super Follows to Let You Charge for Tweets,

tl;dr Marketing February 25th - 2021 Issue

Thursday, February 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 25th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Drop in Featured Snippets on Google from

tl;dr Marketing February 24th - 2021 Issue

Wednesday, February 24, 2021

Digital Marketing News Roundup February 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 23 February 2021, Facebook launches Facebook

tl;dr Marketing February 23rd - 2021 Issue

Tuesday, February 23, 2021

Digital Marketing News Roundup February 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Brand Logo in AutoSuggest for Generic Queries, Survey

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