tl;drMarketing - tl;dr Marketing March 18th - 2021 Issue

Digital Marketing News Roundup

March 18th - 2021

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Today’s digital marketing roundup includes news that Offer Different Prices for Different Regions or Vary Online Availability Based on Regions on Google Shopping, Google Testing Thumbnails in Desktop SERPs and more.

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Paid Media

Offer Different Prices for Different Regions or Vary Online Availability Based on Regions on Google Shopping

Use regional inventory by specifying your business’ regional pricing and availability to increase sales on products that may have previously been excluded from your reach. By using regional overrides to provide online product availability and [...]

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Paid Media

Google Maps Business Listing Overlay New Ad Spot

If you are browsing Google Maps and click on a business pin, Google will overlay the local result on the map interface. Now Google is showing an ad listing in that overlay. In this example, [...]

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Paid Media

New Summary View for Google Ads

To make it easier for you to manage your campaigns, Google is rolling out a new summary view. This simplified layout can help you do the following: View performance at a glance Improve performance with [...]

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SEO

Google Adds a New Resource for Video SEO

Danielle Marshak, Product Manager at Google, shares best practices to help your videos appear in Google Search and Discover. Learn how Google indexes videos, features where videos appear on Google, and what you can do [...]

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SEO

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Chris Long unpack information on LiveBlogPosting Structured Data and how big players like CNN and The Washington Post are using it to get their content into Top Stories. Check out the case study to see [...]

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SEO

How to Set Expectation and Show ROI Using SEO Forecasting

This article looks at the benefits of forecasting, how to choose an acceptable framework for forecasting, challenges you will come across on the way and much more.

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Social Media

Facebook to Reduce the Visibility of Rule-Breaking Facebook Groups

Facebook this morning announced it will increase the penalties against its rule-breaking Facebook Groups and their members, alongside other changes designed to reduce the visibility of groups’ potentially harmful content. The company says it will now remove [...]

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Social Media

YouTube Shorts Beta Starts Rolling out in the US

After a preview in India, YouTube Shorts is rolling out in the US with a beta launch. Alongside the expanded availability, Google is making a number of updates to the short-form platform like Building on the ability to [...]

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General

Cross-Site Scripting Vulnerabilities Discovered in Elementor < 3.1.2

Elementor WordPress plugin is used on over 7 million websites. In versions prior to 3.1.2, there is a vulnerability in HTML tags which were not validated on the server side, so it was possible for [...]

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SEO

Google Testing Thumbnails in Desktop SERPs

I was not able to replicate it. Try winterreisen on desktop. We are used to seeing these on mobile but it looks kinda new on desktop. ( perhaps there were older tests on desktops a [...]

tl;drMarketing

General

Trying to Figure out How the New York Times A/B Tests Their Headlines

This guy scrapped data from New York Times’ homepage and their official API to see how the NYT tests different headlines and how they change over time. It looks like things like How many articles [...]

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Social Media

TikTok Has a New Messaging Bot Feature for Business Accounts

Looks like TikTok Has a new Messaging Bot Feature for Business Accounts where you can set an auto welcome message and keyword-based auto-reply.

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Social Media

Facebook Is Testing Smart Crop and Preview Video Editing Features

Facebook is testing two NEW video editing features Smart crop – Uses machine learning to identify areas of interest in your video to keep visible when auto-cropping your video to a new aspect ratio Smart [...]

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Social Media

Snap Acquires Fit Analytics, a Fitting Technology Startup, to Double Down on Fashion and E-Commerce

Snap made an acquisition to further that camera reach in another direction: selling fashion and more generally, e-commerce and shopping. Snap today confirmed that it has acquired Fit Analytics, a startup based in Berlin that has [...]

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Paid Media

Google's Annual Ads Safety Report is Out

Get the PDF report here. Some key pointers. They blocked or removed approximately 3.1 billion ads for violating our policies and restricted an additional 6.4 billion ads. Removed ads from 1.3 billion publisher pages in [...]

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