tl;drMarketing - tl;dr Marketing March 19th - 2021 Issue

Digital Marketing News Roundup

March 19th - 2021

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Today’s digital marketing roundup includes news that TikTok Is Working on Video Playlists, Facebook Building a Version of Instagram For Kids Under 13 and more.

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Social Media

Facebook Building a Version of Instagram For Kids Under 13

Facebook Inc. is building a version of the photo-sharing tool Instagram specifically for children under the age of 13, an effort to get its popular products into the hands of the next generation of internet [...]

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Social Media

Instagram adds IGTV media and metrics in Instagram Graph API

 IGTV media and metrics will become available in the Instagram Graph API. This enhancement to the API will expand developer access to features that have become an integral part of the Instagram experience for people, [...]

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Social Media

Advertising Watchdog Threatens to Name and Shame After It Discovers Widespread Ad Rules Breaches

The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of advertising rules. The Advertising Standards Authority (ASA) monitored the Instagram accounts [...]

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Social Media

TikTok Launches New Ads Library To See What is Working on the Platform

If you’re running TikTok ads, or you’re thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called ‘Top Ads’, which enables you to search [...]

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Social Media

TikTok Is Working on Video Playlists

TikTok is working on video playlists Playlists are available for Creator and Business accounts. Only public videos can be added to a playlist and a video can only be in one playlist at a time. [...]

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SEO

A Primer to Unique Product Identifier Like GTIN in Google Shopping

Google has lately re-stated the importance of accurate product listing and correct use of unique product identifiers (UPIs). This article runs you through the basics of what it is, why it’s important and what are some [...]

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Paid Media

AdFormat in Search Query Performance Report will start returning UNKNOWN from May 12

On 2021-05-12 Google will deprecate the  AdFormat column in the Search Query Performance Report for AdWords API and Google Ads scripts. From then onwards, the report will return UNKNOWN for this field. This does not affect the Google Ads API. The AdFormat column provides the type [...]

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General

Introduction to Semantic SEO from Bill Slawski

If you are new to Semantic SEO this detailed post from Bill Slawski unpack a lot of info on the topic like: Entities & Semantic search Providing More Information about Entities by Site Owners Using [...]

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Social Media

YouTube Adds Real-Time Subscriber Counts in Channel Dashboards

YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time. This data has never before been available to channels through YouTube itself. Until today [...]

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SEO

Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes

The brilliant Aleyda shares some great tips on managing complex SEO process in her talk, if you are struggling with that, check out the slides for some helpful tips.

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Social Media

Twitter Adds Support for Watching YouTube Videos Directly in Your Timeline (iOS)

Starting today on iOS, Twitter is testing a way to watch YouTube videos directly in your Home timeline, without leaving the conversation on Twitter.

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Social Media

Instagram Is Working on the Possibility of Creating Polls in Groups

Looks like Instagram is working on the possibility of creating polls in groups. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this [...]

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SEO

Python Tutorial for a Bunch of Data Science and Visualization That SEOs Can Use

In this tutorial you will learn to retrieve Google SERP with regular periods, animate the differences to see Google rankings, plus a bunch of other cool Data Science and Visualization that are useful for SEOs.

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