If you’re making a living as a freelancer or consultant, and you’re trading your hours for dollars, there often comes a point when you begin to wonder, “Is this it?…

Can my consulting ever scale without me having to do all the work myself?” The concept of productizing your service starts to float around your mind.

Or, perhaps you’re running an agency with a team, still dependent on project-to-project revenue to keep the lights on. If only your business model allowed for more predictable, more scalable growth…

Productized services have become the go-to business model for those of us who have these nagging questions about the more traditional billable hours model for client services.

I’ve been there. It wasn’t until I transitioned to the productized service model that I was finally able to escape the project-to-project hustle of selling my time. It turned out that productized services were a lot easier to get off the ground and build into real businesses, rather than starting from scratch each time like with other types of products.

Are you a freelancer who has been self-employed for a little while, a consultant whose time is in high demand, or an agency owner who deals with the stresses of running that agency? Then a productized service may be the path of least resistance to begin to scale up and grow your business into a more valuable asset.

Likewise, if you’ve developed a software product (or know one really well) and want to pair a service with that software to help customers use that product—otherwise known as Software With a Service (SWaS)—then a productized service could be your next business step too.

As you begin to put together a productization plan for your service business, I hope that this guide can serve as your starter productization framework. We’ll cover all the key concepts to chew over as you get started on this journey into productized services.

This guide has a lot for you to dig into, but it’s only the tip of the iceberg.

Dig into my definitive guide:

What is a productized service and why should you start one?

Brian Casel
Productize & Scale