tl;drMarketing - tl;dr Marketing April 08th - 2021 Issue

Digital Marketing News Roundup
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April 08th - 2021

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Today’s digital marketing roundup includes news that Google Tests Mobile Only Image Pack on Desktops, Snap Buys Screenshop App To Propel Clothes Shopping and more.

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Social Media

Snap Buys Screenshop App To Propel Clothes Shopping

With the rise in popularity of connected commerce and social shopping, Snap is moving into the space with the acquisition of Screenshop, once called the Shazam of fashion, according to media reports on Wednesday (April 7). A [..]

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SEO

Top Level Breakdown of Glassdoor’s Backlink Strategy

A top-level view of the strategy used by Glassdoor to dominate the market, Ross breaks down their data-driven content assets approach to see what was so effective about them.

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Social Media

TikTok Announces Six New Interactive Music Effects For Creator

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animations and more, will [...]

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SEO

Google I/O Set For May 18 - 20 As A Virtual Event

The website for Google I/O 2021 is now live, where you can register for the event. The conference will have both consumer and developer-focused keynotes, technical sessions, workshops, AMAs, meetups, and more, according to an FAQ. [...]

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General

Google Clarifies Phone Numbers Are Not Allowed in Google My Business Posts

Google has finally added this to their guidelines. In the help article on Google Posts policies, Google has added the following: Phone stuffing To avoid the risk of abuse, we do not allow your post content [...]

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Social Media

Facebook Hotline - New Webapp That’s A Mashup Of Clubhouse And Instagram Live

Facebook’s internal R&D group, NPE Team, has today launched its latest experiment, Hotline, into public beta testing. The web-based application (no iOS or Android mobile apps AFAIK) could be described as a mashup of Instagram Live [...]

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General

Wix’s Negative Advertising Campaign Falls Flat with WordPress Developers and Professionals

Wix has launched a negative advertising campaign targeting WordPress, following a marketing stunt where the company shipped out Bose headphones to influential WordPress community members. Recipients were puzzled, because it appeared the company was wasting its [...]

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Paid Media

Amazon Surpasses 10% of U.S. Digital Ad Market Share

Amazon. com Inc.’s share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer. The report predicts that Amazon will continue [...]

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SEO

Google Outlines Their Plan To Improve The CLS Metric To Be More Fair To Long-Lived Pages

The Chrome Speed Metrics Team recently outlined our initial research into options for making the CLS metric more fair to pages that are open for a long time. Based on the feedback and after completing [...]

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Social Media

Reddit Launches New Ads Formula Education Platform for Marketers

Reddit has launched a new advertiser resource hub called ‘Reddit Ads Formula’, which includes a range of guides, tips, case studies and more to help businesses make best use of the platform. There’s a range [...]

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Social Media

Pinterest Announces $500K Creator Fund (USA), Creator Code Content Policy, Moderation Tools And More

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as [...]

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Social Media

Whatsapp Business Introduces Ability To Hide Unavailable Items And Manage Catalogue From Web

WhatsApp Business new features provide businesses the option to create and manage catalogs from WhatsApp Web and hide specific items from their catalog and show them when they are restocked. WhatsApp will provide businesses the [...]

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Social Media

Despite Ban, Facebook Continued To Label People As Interested In Militias For Advertisers

For months after it banned violent extremist groups, Facebook’s advertising preference system, which lets advertisers deliver targeted ads, continued to identify and categorize some people as interested in militias. Last August, in preparation for the [...]

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SEO

Bug or Feature? Google Best Things Portal Pages Starts Getting Indexed

It would appear some of the Google best things portal pages have started appearing in Google’s index. Hard to say if this is a bug or a deliberate move from Google. I don’t imagine affiliate [...]

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Social Media

Twitter Says Users May Eventually Be Able To Complete Shopping Transactions On The App

We have seen some shopping features being tested on twitter but with this claim it looks like Twitter users may eventually be able to complete shopping transactions on the app itself.

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Social Media

Twitter Simplify Its Ad Options From 22+ Individual Ad Format To 5 Categories

Twitter has rebranded their advertising product suite in order to simplify and create clarity around their ad product offerings. After an extensive discovery and research process, they have recategorized and rebranded their entire ad suite. [...]

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SEO

Google Tests Category With Image Thumbnails on See What’s In Store Mobile SERP Feature

I am not 100% if this is new but it looks new to me. Google used to list the product categories as a scrollable row of links and now they have started showing category thumbnail [...]

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SEO

Search Console Add REGEX Filtering And Updated Comparison Mode In Performance Reports

Google has introduced two improvements that will make the reports more useful: regular expression (regex) filters and a revamped comparison mode. Filters now support regular expressions: In the Performance reports, you can already use filters [...]

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SEO

Google Tests In Stock Nearby SERP Feature Along With Regular Results

Looks like Google is testing a new way to showcase free products by showing if an item is in stock within regular mobile SERP results.  I was not able to replicate it.

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Paid Media

Google Ads Sitelinks Tests List Vertical Interface with 3 Links

Here is another test, for the Google Ads version of the sitelinks, where Google is displaying them as a vertical list view.

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SEO

Google Update Video Structred Data Documentation To Specify thumbnailUrl Can Be In WebP Or SVG

Google has updated the Video structured data documentation to state that the thumbnailUrl property must use one of the supported Google Images file formats. Previously, the documentation didn’t include WebP and SVG.

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SEO

Google Tests Mobile Only Image Pack on Desktops

We have seen them test the image thumbnail on desktops and now it looks like the Image pack feature that used to be mobile-only is being tested on desktop. I have only seen them on [...]

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