tl;drMarketing - tl;dr Marketing March 30th - 2021 Issue

Digital Marketing News Roundup

March 30th - 2021

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Today’s digital marketing roundup includes news that Google Discover Is Increasingly Showing Old News and Content for Some Users, Video Key Moments Feature No Longer Accepting Expression of Interest and more.

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SEO

Python Script to Find & Automatically Redirect Archive.org URLs to Live Pages

Version 2 of this python script (with a lot of improvements) is now available as a Google Collab notebook (make a copy). Run the script, upload your Screaming Frog crawl File (internal_html.csv) and let the [...]

tl;drMarketing

SEO

Google Shares Some Details on How They Account for Spelling Errors in Google Search

Google has once again claimed that every day, one out of 10 search queries is misspelled, and new words are constantly being introduced, along with new ways to misspell them. They then go on to [...]

tl;drMarketing

SEO

Video Key Moments Feature No Longer Accepting Expression of Interest

Google has removed the interest form for the Key moments feature (In this Video SERP Feature) from their Video structured data documentation.  Google says the feature remains in development with a select group of providers, [...]

tl;drMarketing

Paid Media

Announcing the New and Improved Google Ads Query Interactive Query Builder

Google has just announed a new and improved version of the Google Ads Query Language (GAQL) interactive query builder. The new version is resource-centric and helps you build a GAQL query based on the resource in [...]

tl;drMarketing

General

OpenAI’s Text-Generating System GPT-3 Is Now Spewing out 4.5 Billion Words a Day

OpenAI’s GPT-3 recently announced that it’s now being used in more than 300 different apps, by “tens of thousands” of developers, and producing 4.5 billion words per day. That’s a lot of robot verbiage.  As OpenAI’s [...]

tl;drMarketing

SEO

Google Starts Pulling in Local News Stories in Google Maps with SOS Alerts

Looks like Google will start showing local new stories when they trigger an SOS warning in Google Maps and on SERPs, works on desktop and mobile. I was not able to trigger this from USA [...]

tl;drMarketing

Social Media

TikTok Launches New Playlists Feature to Group Clips into Themed Collections

Late last week, TikTok began rolling out a new ‘Playlists’ feature with selected creators, which enables users to group their TikTok clips into themed collections.  The new option enables you to create dedicated collections of video [...]

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SEO

Google Tests a New Discussions SERP Feature

I was not able to replicate it but it appears some users can see a new SERP Feature called Discussions. I have a quick look at those pages one, two and it does not look [...]

tl;drMarketing

SEO

Google Discover Is Increasingly Showing Old News and Content for Some Users

Something appears to have recently changed with Google Discover as more than a few users are increasingly being served old news and more evergreen articles. Over the past week or so, Google Discover users have [...]

tl;drMarketing

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tl;dr Marketing March 29th - 2021 Issue

Monday, March 29, 2021

Digital Marketing News Roundup March 29th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Showing Competitors Under Alternative Tab in Location Panel,

tl;dr Marketing March 25th - 2021 Issue

Thursday, March 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif March 25th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Microsoft Advertising Will Start to Auto Apply Ad

tl;dr Marketing March 24th - 2021 Issue

Wednesday, March 24, 2021

Digital Marketing News Roundup March 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that New Google My Business Categories in March 2021, Practice Problems SERP

tl;dr Marketing March 23rd - 2021 Issue

Tuesday, March 23, 2021

Digital Marketing News Roundup tldr-animation-logo.gif March 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that The Local Finder vs. Google Maps: How Different

tl;dr Marketing March 19th - 2021 Issue

Friday, March 19, 2021

Digital Marketing News Roundup March 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Is Working on Video Playlists, Facebook Building a Version of

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