tl;drMarketing - tl;dr Marketing April 09th - 2021 Issue

Digital Marketing News Roundup

April 09th - 2021

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Today’s digital marketing roundup includes news that Google Added A New Quality Guideline To The Discover Documentation, Google Launches Product Reviews Algorithm Update Likey Targetting Thin Affiliate Sites and more.

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SEO

Cyrus Shepard Shares His Thoughts On First, Long, & Last Click As Engagement Metrics For Quality Content

How does Google use engagement signals like clicks to rank web pages? Cyrus Shepard shares osm of his thoughts on the topic. He splits it into 3 tenets of click-based engagement metrics for SEO: First, [...]

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General

Dynamic URL Rewriting At The Edge Comes To Cloudflare In The Form Of Transform Rules

Cloudflare has just announced the availability of Transform Rules for all Cloudflare plans. I had access to 2 URL Rewrite Rules in the free plan. Transform Rules provide Cloudflare administrators with the ability to create [...]

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SEO

Google Launches Product Reviews Algorithm Update Likey Targetting Thin Affiliate Sites

Google believes people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why they are launching an improvement to their ranking systems, which is officially [...]

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SEO

Google Added A New Quality Guideline To The Discover Documentation

The updated section says To deliver a good user experience, Discover seeks to present content that’s suitable for interest-based feeds, such as articles and videos, as well as filter out content that’s not desired or [...]

tl;drMarketing

Social Media

Facebook Is Testing Ability To Designate A Group Member As An Expert and Other Comment Voting Features

The ability to designate a group member as an “Expert will help group admins highlight members with specific skills, knowledge, or a track record of being able to assist other members on a given topic. [...]

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General

Consumers Now Average 4.2 Hours Per Day In Apps, Up 30% From 2019

The coronavirus pandemic has increased our collective screen time, and that’s particularly true on mobile devices. According to a new report from mobile data and analytics firm App Annie, global consumers are now spending an average of [...]

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SEO

Jetpack Boost - Core Web Vitals WordPress Plugin from Automattic

Automattic (the parent company behind WordPress) has pre-released a plugin designed to tackle the hard work of achieving better Core Web Vitals scores. The Jetpack Boost plugin is currently in testing phase and not meant to [...]

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SEO

Do Fiverr Google My Maps Citations Help with Local Rankings?

Google My Maps Citations (basically they create their own custom maps on Google My Maps with pins for your business) are presented on Fiverr to business owners as a way to get quick local rankings, [...]

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SEO

Possible Drop In Search Console Performance Reports Image Impressions from 6 April 2021

Search Console improved the algorithm for counting image impressions in Search results. As a result, you may see a small drop in your image impressions in Search. This is not a drop in actual impressions, [...]

tl;drMarketing

General

Cloudflare Is Dropping Support For One Of Its IPv4 Addresses

Cloudflare is making infrastructure changes to simplify customer configuration, and reduce the number of IPv4 addresses that could potentially interact with your origin on Cloudflare’s behalf. If your security model relies on allowing a list [...]

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tl;dr Marketing April 08th - 2021 Issue

Thursday, April 8, 2021

Digital Marketing News Roundup tldr-animation-logo.gif April 08th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Mobile Only Image Pack on Desktops,

tl;dr Marketing April 07th - 2021 Issue

Wednesday, April 7, 2021

Digital Marketing News Roundup April 07th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that New Leadership Changes In Google Search, Yelp Launches An Asian-Owned

tl;dr Marketing April 06th - 2021 Issue

Tuesday, April 6, 2021

Digital Marketing News Roundup tldr-animation-logo.gif April 06th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 5 April 2021, Google

tl;dr Marketing March 30th - 2021 Issue

Tuesday, March 30, 2021

Digital Marketing News Roundup March 30th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Discover Is Increasingly Showing Old News and Content for Some

tl;dr Marketing March 29th - 2021 Issue

Monday, March 29, 2021

Digital Marketing News Roundup March 29th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Showing Competitors Under Alternative Tab in Location Panel,

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