The Top SaaS Companies Have 350 or More Integrations; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

For most B2B companies, your API, your partner programs, and the like are extensions of your product. Not your core product, but an important layer for improving customer experience.

But how much effort should you put into your partner programs and external APIs — and when? As it turns out, the average public SaaS company has about 350 integrations.

So how many should you plan for? More here.

New This Week

5 Interesting Learnings from Olo at $130M in ARR

Olo is a relatively quiet recent IPO of an interesting company that competes with Toast and others in restaurant SaaS platform business that took a while to take off … and then like UiPath, boomed.

Here are the five interesting learnings -->

This edition of the SaaStr weekly is sponsored in part by GuideCX

As You Scale, Most Of Your New Revenue May Well Come from Existing Customers

The bigger your customers are, and the happier they are … then generally, the more of your future revenues will come from them.

Most likely, at some point … the majority -->

How to Calculate How Many Deals a Sales Rep Has to Close Per Month. And Their Quota.

Multiply the OTE times that 4x-5x multiple to get the quota. For example, a $120k OTE times 4x = a $480k quota.

Reps should be able to close 10-12+ deals a month -->

This edition of the SaaStr weekly is sponsored in part by PartnerStack

Top 10 SaaStr Podcasts So Far in 2021

We took a quick look at what the most popular SaaStr podcasts are so far, if you want to catch up! Download or listen in to our most popular episodes with Twilio, MongoDB, Hubspot and more.

What we're listening to -->

Snowflake's Guide to Marketing to $100M

Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy that grows your company’s revenue and cements your customer loyalty.

Watch now -->

Hot Jobs

•	New! Team SaaStr is seeking an AE/Sr. AE to join our growing sales team

•	Capchase is looking for a NYC or remote-based (East Coast) Growth Hacker to take on full ownership of identifying new demand-gen channels and executing on creative growth strategies