You need this to separate your ego from outcomes

I have 7 updates for you this week.

1. On my mind

“The experimenter's mindset.

I've been blessed with a career in experimentation and optimization. What that teaches you is not to tie your ego and identity to an outcome.

If you "fail", it's because your hypothesis was not valid, and you try again ad infinitum.

I see some people take not succeeding really hard. If they're not seeing the results they want to see, they feel defeated, and the temptation is to give up.

So instead of working on asking better questions, getting better data, and formulating new experiments, they feel shitty.

You need to think in bets: assign a probability to every decision. What's the likelihood of this succeeding. It's never 100%. Separate your ego from outcomes.

It's about learning and improving your decision-making process.

A good book on this stuff: "Thinking in bets". Quote from the book:

“When we think probabilistically, we are less likely to use adverse results alone as proof that we made a decision error, because we recognize the possibility that the decision might have been good but luck and/or incomplete information intervened.”

-Peep

2. New on the blog

4 Advanced Meta Tags For SEO You Might Not Be Using But Should

You’re already optimizing title tags and meta descriptions, but are you using these advanced meta tags to improve your SEO?

3. AMA with Ben Labay on hiring and getting hired 

Are you curious how it actually works to hire great employees or get hired at a great company?

Speero’s Managing Director, Ben Labay is ready to answer your hiring-related questions today for one hour: 10:00-11:00 AM CST.

Just join our Facebook group or LinkedIn group, and enter your questions in the comments of the AMA thread.

Plus, at the end we’re making a major announcement about how we are going to connect great companies with great employees.

Join our Facebook group now

4. Product marketing is strategy

Product marketing as a function is still unfamiliar and confusing to many, and even some product marketers can't define it well. The best way to think about it: product marketing is strategy.

Introducing: Wynter Games 6, the product marketing edition.

8 industry experts will share their wisdom on how to win at product marketing in a hyper-competitive market.

Sign up to hear keynotes like:

• How Today's Top Brands Approach Product Positioning by Daniel Murphy (Privy)
• How to Manage Your Living/Breathing Messaging Framework by Jarod Greene (Highspot)
• How to Identify & Multiply Your Best Customers by Tamara Grominsky (Unbounce)

April 28th. Register here. It's free.

5. These top companies are hiring

We’re very excited to announce our recent roll out of the CXL job board. Here are just a few of the top companies currently hiring.

• Adidas is looking for a Digital Personalization Manager
• PixelMEDIA is looking for a UX Architect and Conversion Optimization Strategist
• Hey Digital is looking for a Senior Paid Media Specialist

See who else is hiring

6. Why your retention problem is killing your business

Churn and retention aren't just SAAS metrics, they are metrics every business should be focused on. Why? Because the cost of acquiring a new customer is rising and it's more profitable to retain customers you already have. 

Find out what you can do to improve retention and customer lifetime value in this webinar with Valentin Radu, Founder at Omniconvert, and Ben Labay, MD of Speero.

Save your seat

7. Testing Insights with Ben Labay

This week Ben chats to Luis Trindade who's leading experimentation at Farfetch. They discuss why Farfetch built their own testing tool, and the tactics used to get every department in the company involved in experimentation.

Catch the show

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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