The difference between Patagonia and Gillette

I have 7 updates for you this week.

1. On my mind

“Positioning and brand are not lipstick on your product.

In order for it to work, you still win on product, but product development is positioning-led.

Patagonia's positioning is mission-led, and its actual sustainability practices live up to the hype.

When Gillette released the “toxic masculinity” ad, it wasn't taken seriously because the company as a whole is not living what it preached, charging women the "pink tax" and so on.

When Hinge developed their new/updated brand direction, they re-did their whole app to match it.

You need to be what you say you are.”

- Peep 

2. New on the blog

Organic Shares or SEO Rankings: Which Should You Prioritize?

Both organic shares and SEO rankings matter. But which should be your focus? We asked the experts to find out.

How to Establish an Agency Content Strategy When Outbound Stops Working

If you’re an agency, relying on outbound marketing is no longer enough. Here’s how to implement a content strategy that works.

3. Introducing radical differentiation

Everyone says that differentiation is business-critical, but how do you actually go about being different?

We’re thrilled to announce our new course, Radical differentiation will be launching April 13. 

This course will teach you the timeless principles of business, psychology, and marketing to help you create a business that stands out. 

Access the full curriculum here

4. Upcoming hot seat event

Register for CXL's free event, Stand Out, hosted by the one and only marketing expert Louis Grenier. 

Five lucky participants will be selected for high-intensity live coaching, and there will be plenty of valuable takeaways for all who join.

Showing up live? Good. We're giving away some super cool prizes.

We’ll see you there live with Louis Grenier - Wednesday, April 7 at 11:00 AM CST

Register for free here

5. Trying to improve your experimentation program?

We can help you launch, refine, and scale your experimentation efforts. We do this by implementing the right processes, data, skills, and strategy. We’ve recently helped MongoDB, Cisco, Miro, and Codecademy.

Check out Speero's Customer Experience Optimization service.

6. How can you create a data-informed view of your customer journey?

If you want to improve your customer experience, you need to consider the whole (rarely linear) end-to-end journey, for the common tasks users complete, both online and offline. Speero's CTO Silver Ringvee tells you how.

Leverage your customer data now

7. Only 18% of businesses prioritize hypotheses objectively before testing them

How do you stack up against other businesses that are running experimentation programs? Find out in Speero's 2021 Experimentation Benchmark Report. You'll also get a list of must-have experimentation practices based on the latest research, so you can get ahead of your competition. 

Get the free report

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