CXL - How I wasted huge opportunities

I have 5 updates for you this week.

1. On my mind

“I've wasted many huge opportunities by being too slow and hesitant.

I've wasted some money once by being too hasty.

My biggest wins have come from taking swift, decisive - even radical - action.

Like the time 10 yrs ago when I was running a marketing agency and decided to change everything, and just focus on conversion optimization based on some fresh insights. Changed everything for my career and the future of my businesses.

Or that time when I realized there is no tool out there that can give you data on your messaging - I hopped on the opportunity. I already had 2 companies, so plenty of reasons to hesitate. I'm glad I didn't.

There was an opportunity to pursue CXL already 3-4 years ago, but I wasn't sure. I sat on it. I moved on. Then thought about it again, and I sat on it some more. Years later I came to fully appreciate the opportunity in front of me and we're now going after it. I wasted years.

The importance of speed is one of my biggest lessons learned.”

- Peep 

2. New on the blog

The Modern Approach To Account Based Marketing 

Is account-based marketing right for your business? If so, how should you approach it? We break down what you need to know.

3. Become radically different

Everyone says that differentiation is important to win in business, but how do you actually go about standing out? 

We’re thrilled to announce our new course, Radical differentiation will be launching April 13. 

This course will teach you the timeless principles of business, psychology, and marketing to help you create a business that stands out. 

Access the full curriculum here

4. The Big Website Optimization Ideas Webinar

When it comes to creating tests, those grounded in user research and data will triumph over "best practices" blindly applied. That said, there are concepts rooted in UX and psychology that can help you to answer specific user problems or needs.

Join Guy Yalif, CEO of Intellimize, and Ben Labay, Managing Director of Speero, as they discuss some of these ideas and concepts, to inspire your next test design.

Join the conversation

5. Testing Insights with Walter Budzain

Listen to Care.com's Product lead, Walter Budzain as he discusses data table-stakes for product performance, with Ben Labay in this week's episode of Testing Insights. 

Catch the latest Testing Insights

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

Unsubscribe from future emails like these.