CXL - Marketing advice is like a recipe

I have 9 updates for you this week.

1. On my mind

“I still remember the day I built my first landing page for a client, back in 2007. 

I communicated to the client - ‘I know what I'm doing, this is gonna be great!’. I spilled some knowledge on what makes landing pages work. 

On the inside I was also nervous - ‘is this going to work?’. 

I had only read about landing pages, and I knew the theory - what all they should include, and what should be left out. 

What I had was a recipe: singular focus, no distractions, AIDA copy flow, a video, 2 signup forms (above the fold and bottom of the page) that were optimized, visual cues directing attention, some scarcity elements (limited availability), optimized form, and so on. 

But I didn't know if it's actually gonna work because all I had done to this point was READ about landing pages. 

And then - it worked. It worked so well. It converted like a mofo. It was a beautiful feeling. 

A lot of marketing advice from trusted sources is like a recipe. If you mix in all the ingredients and cook it as they tell you, it can work great. 

Tap into other people's knowledge as your first prototype for anything.”

- Peep 

2. New on the blog

How the Best Marketers Get Ahead: They Make Time to Learn

If you’re looking to advance your marketing career, setting aside time to learn new skills is a must. Here’s how.

3. Wynter Game 3 agenda now up

The Next edition of Wynter Games is focused on B2B copywriting. There are 8 hand-picked experts in the lineup, and the agenda has now been published. It's 100% free to attend.

Check out Wynter Games 3 agenda here

4. Supermetrics for marketers

As marketing becomes more technical and data-driven—Supermetrics is the leader in building products for marketing reporting automation.

Which is why we are excited to announce our new course, Supermetrics for marketers, launching next Tuesday, January 26.

By mastering Supermetrics products, you can combine data from different sources and create in-depth reports to uncover actionable insights.

5. Upcoming office hours

Sridhar Kamma - Python for marketers & SQL for marketers - Today at 11:00 AM CST

Kevin Hillstrom - Transactional data analysis - February 4 at 11:00 AM CST

P.S. You can ask our instructors office hour questions by starting your 7-day trial for only $1

6. Join Speero as our new Ecommerce Optimization Strategist

If you love improving Ecommerce experiences through research and experimentation then get in touch. This is a remote position (US time zones).

Join our team

7. “Testing Insights” with Casandra Campbell

Listen to Shopify's Senior Experimentation Lead, Casandra Campbell as she discusses experimentation culture rituals with Ben Labay in this week's episode of "Testing Insights." The pair discuss how to set up communications for maximum learning and engagement within any team.

Catch the latest Testing Insights

8. How do you prioritize A/B test ideas?

I recently wrote an article on Speero about prioritization frameworks including a free template for our very own PXL framework. Use this guide to help you test the highest payoff ideas with the most potential.

Read more + get the free template

9. The Retention Economy-what is it and why should you care?

Internet Retailing Magazine speaks to Speero Marketing Director, Katie Kelly about the impact the Retention Economy is having on businesses. For those who don't think longer-term than just optimizing for one-off purchases, it's not a great future. She shares what you can do to win in this new economy.

Read more

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