April 23 - Captain Morgan kicks off soccer betting contest | Kantar deepens data pool with Numerator buy

 
 

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April​ 23,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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April 22 - Subway spins original song with plant sounds | Courtyard by Marriott taps Clubhouse for NFL draft chat

Thursday, April 22, 2021

Courtyard by Marriott selects Clubhouse for NFL draft chat; Branded content, influencer marketing make up biggest slice of digital ad budgets; Vans names Dollar Shave Club veteran as CMO; Dos Equis

April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge

Wednesday, April 21, 2021

P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%; Dove urges parents to have the 'selfie talk' about harmful effects of social media; Extreme Reach expands ad

April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios

Tuesday, April 20, 2021

Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for

April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting

Monday, April 19, 2021

Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech;

April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability

Monday, April 19, 2021

How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing;

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