The secret to growth in content marketing – this week on Inside Intercom

Hey there,

Blogs, podcasts, ebooks, and videos are the bread and butter of content marketing. But to really stand out from the crowd, marketers need to experiment with new content formats and seemingly off-the-wall ideas, while continuing to produce high-quality content that resonates with the audience at each stage of the funnel.

It’s this innovative mindset that Joei Chan, Director of Content at e-learning platform 360Learning, perfectly exemplifies. On our recent podcast, Joei discussed the challenges and opportunities of innovation in content marketing and shared 360Learning’s unique approach to balancing a growth-focused, SEO-driven content strategy with more high-level, creative projects. With this outlook in mind, Joei and her team produced Onboarding Joei, an unscripted docuseries that followed her onboarding experience during her first 90 days.

“Obviously, when we first started, it sounded like a crazy idea, and we had no idea where it would land or how far it would bring us. It was kind of a risk that we took,” says Joei. But the team’s willingness to try something new paid off. Not only did the show run a second series, it was also recently nominated for an award alongside major brands like Google – helping the brand to stand out in the crowded marketplace while driving organic growth. After all, the key to building a strong marketing brand is adopting an approach that’s both innovative and strategic.

Try something new,

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