tl;drMarketing - tl;dr Marketing May 11th - 2021 Issue

Digital Marketing News Roundup
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May 11th - 2021

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Today’s digital marketing roundup includes news that Schema.Org Markup Validator Is Now Live (Beta), Google Starts Showing Ability for Owners to Accept or Reject Duplex Calls via GMB Dashboard and more.

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General

Spotify Adds Timestamped Podcast Sharing And Other Social Features

Spotify this morning announced new sharing features that broaden the way Spotify content, including both music and podcasts, can be shared across social media. Spotify will now allow users to share a timestamped link to a [...]

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SEO

A Free Tool To Download All Of Your Search Console Data

A simple tool to download data from your Search Console in CSV format. You will need to authorize it to access your Search Console data.

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SEO

Schema.Org Markup Validator Is Now Live (Beta)

The Schema.org version of Structured Data Markup Validator is now live in beta, might not be long before the Google version gets pulled out. The folks at Sitebulb have created a handy Bookmarklet so you [...]

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Social Media

Instagram Launches Ability To Follow Someone From Your Other Account With A Long Press of the Follow Button

If you have multiple Instagram accounts this can be a very handy time-saving feature for you. If you long-press the follow button, it gives you the option to choose all the other accounts you have [...]

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SEO

Search Console Has Changed The Way That It Evaluates And Reports Errors In Event Structured Data

Search Console has changed the way that it evaluates and reports errors in Event structured data. As a result, you may see small increases in the number of Event entities and issues reported for your property, [...]

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SEO

Google Launches A Design Kit In Figma For Web Stories

Google has just announced a new playbook (PDF) and design kit in Figma for you to help incorporate Web Stories into your website. They talk about showcasing web stories on your website using The Web Story [...]

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Paid Media

Google Ads Will Not Allow Cell Or Gene Therapies Ads, Regardless Of Regulatory Approval Status

The Google Ads Speculative and Experimental Medical Treatment policy has been updated to clarify that ads for cell or gene therapies are not allowed, regardless of regulatory approval status. There is no change to the [...]

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SEO

Google Starts Showing Ability for Owners to Accept or Reject Duplex Calls via GMB Dashboard

You might start seeing a “Let Google help your business” option inside the GMB dashboard. This allows you to accept or reject these options: Accept automated calls that help keep your business details up to [...]

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Social Media

State Attorneys Generals Tell Facebook To Scrap Instagram For Kids Plans

In a new letter, attorneys general representing 44 U.S. states and territories are pressuring Facebook to walk away from new plans to open Instagram to children. The company is working on an age-gated version of Instagram [...]

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Social Media

YouTube Is Testing a Subscribers-Only Chat Mode For Live Streams

Ryan Wyatt, the managing director of gaming and commerce at YouTube, shared on Twitter that, following requests from the community, YouTube is testing a so-called “subcriberss-only mode,” which will enable creators to host exclusive chats their subscribers. The [...]

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SEO

Googlers Reconfirms Google Does Not Watch For Scroll Events Or Button Clicks

When it comes to lazy loaded content, John Mueller said GoogleBot tends not to watch out for a scroll event or a click to load more button. With this setup, lazy-loaded content, he said you [...]

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SEO

Google Begins Surfacing Vaccine Centers, Hospital Beds, Oxygen Info In India

Google said on Monday it has rolled out a range of updates to its Search, Maps, YouTube and Google Pay services in India to display and boost authoritative and credible information about the coronavirus to [...]

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SEO

Google Search Console Bug: Insufficient HTTPS Coverage On Your Site

For the past couple of weeks or so, there has been a bug with some sites over HTTPs. The error is “Insufficient HTTPS coverage on your site” and it is a known bug with the [..]

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Social Media

Facebook Is Testing Pop-Up Messages Telling People To Read A Link Before They Share It

Following Twitter’s lead, Facebook is trying out a new feature designed to encourage users to read a link before sharing it. The test will reach 6% of Facebook’s Android users globally in a gradual rollout [...]

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