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Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales
Friday, May 14, 2021
Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald's and Burger King, found answers by investing in loyalty programs. May 13, 2021
'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns
Tuesday, May 11, 2021
During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry. May 11, 2021 As more offices
COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
Monday, May 10, 2021
Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.” May 10, 2021 Ads promoting fraudulent sanitizers, and other unsound
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
Friday, May 7, 2021
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive
How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions
Thursday, May 6, 2021
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties. May 06, 2021 Verizon's
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