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Source: Ipsos Fall 2020
 
                                                           

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Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales

Friday, May 14, 2021

Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald's and Burger King, found answers by investing in loyalty programs. May 13, 2021

'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns

Tuesday, May 11, 2021

During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry. May 11, 2021 As more offices

COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps

Monday, May 10, 2021

Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.” May 10, 2021 Ads promoting fraudulent sanitizers, and other unsound

Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video

Friday, May 7, 2021

TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive

How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions

Thursday, May 6, 2021

Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties. May 06, 2021 Verizon's

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