May 27 - REI launches content studio | Sweetgreen rebrands around sustainability
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May 26 - Pepsi takes on Coke for burger throne | McDonald’s pushes BTS collab with in-app content
Wednesday, May 26, 2021
McDonald's hypes BTS menu collab with in-app content, merch drop; Celeb-backed agencies are ready for their close-ups; Study: 71% of consumers tire of empty promises, spurring 'age of cynicism
May 25 - Coke, Pepsi address reopening differently | Diageo launches DEI business
Tuesday, May 25, 2021
Diageo launches DEI initiative to boost Black community in spirits industry; Omnicom data unit taps InfoSum tech to expand clean room capabilities; Afterpay leverages e-commerce success and Rebel
May 24 - Stella launches Twitch chess challenge | TikTok expands reach with SiriusXM deal
Monday, May 24, 2021
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker; Car brands embrace buzzy mobile media to reach millennial cord-cutters; Campaign Trail: Merrell expands definition of hiking
May 21 - How HP leans on TikTok's brand safety tools | Merrell ads expand definition of hiking
Friday, May 21, 2021
Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel; McDonald's plans to more than double
May 20 - McDonald's to double spending on 'diverse-owned' media | Truly taps Dua Lipa in largest media spend to date
Thursday, May 20, 2021
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date; Ikea evokes vacation-inspired home renovations with Pinterest quiz; Häagen-Dazs' CMO details how a rebranding ties to
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