Later this year Google will start highlighting deals in Google Shopping and Search through a new results page. Google says searches for “discount code” have increased 50% since last year as people look for good [...]

The was quite a bit of things announced, here are some of the highlights: They are launching the next version of the Insights page in the coming months, which will include three new types of [...]

Now in your local inventory ads you can show products that are available for immediate store pickup today, pickup later or curbside pickup. If you are not yet on local inventory ads, you can utilize your existing Shopping [...]

Now in Tag Manager, you’ll be able to see and customize each tag’s consent settings. You can see which types of consent each tag requires. For example, a specific tag may already be adjusting its [...]

What if you could use digital to offer the kinds of “hands-on” experiences that inspire consumers in real life? Google is rolling out a new AR apparel experience to show shoppers how different tops appear [...]

Google is reimagining entirely new ways to help you connect with your customer at decision making points in the journey – across Search, Shopping, Images, Maps and YouTube. Soon, you’ll have the ability to curate [...]

Last week at Google I/O, Google announced a new Shopify integration, and today, we’re sharing that retailers on WooCommerce, GoDaddy and Square will soon be able to integrate with Google easily and for free. This open ecosystem approach means that retailers [...]

They announced this back in April, in an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to [...]

Similar places ads allow you to show your business location to people who are searching on Maps for similar businesses nearby. For example, if someone is looking to pick up tacos, but their usual spot [...]

 Last year Google introduced commissions (per stay), which eliminates the risk associated with cancellations. Travel advertisers only pay per consumed stay. Now, they are introducing new changes to commission (per stay): They are now providing a [...]

Navigational ads promote your business while people are using Google Maps to navigate somewhere. Your location can show up along the route for relevant users. Google claims they will only display these ads in a [...]

As part of its broader ‘Small Business Month’ initiative, through which it’s sought to highlight the benefits of the platform for SMBs, and promote smaller operators in the app, TikTok has published a new, 60-page guide on how SMBs can [...]

Auto suggest ads show your nearby location to users searching for businesses like yours. For example, if a Maps user searches for “oil change,” they may see an ad for an auto garage that’s nearby [...]

Google recently introduced hotel booking extensions, which automatically surfaces Hotel Ads feed data within Search text ads extensions. Information like landing page, hotel, price, and availability are all pulled from your existing feed, and used in [...]

Shopify partners with Google to offer their merchants who enable Buy on Google, Google’s native checkout flow, to provide Shop Pay as a checkout option that offers order tracking and carbon offset deliveries for consumers. [...]

This is a really good tool if you want to quickly fetch the top and rising terms in google trends for a bunch of keywords in one go. Orit has also shared her build experience [...]

Google has just announced v3.5 of the Campaign Manager 360 API (previously DCM/DFA Reporting and Trafficking API). Highlights of this release include: Support for automatic tag wrapping, including: Additional advertiser measurementPartnerLink field for third party linking Additional campaign measurementPartnerLink field [...]

Global English searches for “beach rentals” and “staycations” grew by over +100% globally since last year. Google also mentioned they have seen increased interest in smaller, local destinations and vacation rentals, where people felt they [...]

Last year, Google introduced image extensions to create visually engaging Search ad. Starting today, image extensions are available globally. You can showcase your brand using different types of images such as lifestyle visuals or product [...]

Some users are starting to see this test on desktops.

In this case study, you will see how 150% – 332% Organic Impression Increase 20% – 80% Organic Click Increase 46% – 142% Organically Ranked Query Increase 1-5 Organic Average Position Increase was achieved by [...]

It appears Twitter may have unintentionally confirmed its plans for a subscription service. A $2.99/month in-app purchase for “Twitter Blue” was added to the company’s App Store listing, though the feature doesn’t seem to be fully [...]