tl;drMarketing - tl;dr Marketing June 02nd - 2021 Issue

Digital Marketing News Roundup

June 02nd - 2021

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Today’s digital marketing roundup includes news that Amazon Is Creating Its Own Third-Party Cookie Replacement, Google Publishes Google News Transparency Policy For Publishers and more.

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SEO

A New Way To Reduce Font Loading Impact: CSS Font Descriptors

Web fonts are often terrible for web performance and none of the font loading strategies are particularly effective to address that. Upcoming font options may finally deliver on the promise of making it easier to [...]

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SEO

Compress Images With A Browser Based Image Compressor

Compressimage.io can help you compress JPG and PNG images at light speed with Browser-based Image compressor. It’s private, works offline in your browser and has no limits. (since no servers are involved)

tl;drMarketing

SEO

Google Publishes Google News Transparency Policy For Publishers

Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. They talked about [...]

tl;drMarketing

Social Media

Youtube Updates Eligibility Requirement For Partner Program: Must Have No Active Community Strikes In Order To Apply

YouTube is adding a new eligibility requirement for its Partner Program starting this month. Channels applying must have no active community strikes in order to apply.

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SEO

Google Tests Labelling People Also Ask as Learn More

Some users are seeing a Learn More subheading for the PAA (People Also Ask) block.

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Social Media

Facebook Says U.S. Is The Top Target Of Disinformation Campaigns

Of the 150 disinformation campaigns that Facebook has caught and removed in the past four years, the U.S. has been the most frequent target by far, according to a new threat intelligence report from Facebook. [...]

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SEO

Google Updated Math Solver Developer Documentation To Add Six New Problem Types like Statistics, Arithmetic and more

New ones are Arithmetic : Arithmetic problems. For example: Find the sum of 5 + 7. Eigenvalue : Eigenvalue problems. For example: Find the eigenvalues for the matrix [[-6, 3], [4, 5]]. Eigenvector : Eigenvector [...]

tl;drMarketing

SEO

Google Publishes Voice Playbook To Help Push The Voice Search Trend Forward

Google is releasing a Voice Playbook to help the technology industry better understand why people are using their voice, the challenges that remain to realizing its potential and how they can build more relevant and [...]

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Paid Media

Google Released a Google Ads Query Language (GAQL) Query Validator for the Browser

Google is releasing a Google Ads Query Language (GAQL) Query Validator, so you can validate GAQL queries directly in the browser via the developer documentation site. This new tool is integrated with the Interactive GAQL Query Builder to make [...]

tl;drMarketing

General

An Inventor Claims You Need To Pay A License To Publish A PWA Because He Owns A U.S. Patent

What do you think if I tell you that someone -called itself an inventor- is claiming to be the owner of a patent for Progressive Web Apps and you require a license to publish one? [...]

tl;drMarketing

SEO

Schemaster - Analyze SERP And Competitors By Keyword And Industry

Schemaster is a browser based tool for that allows anyone to check their competitors on Google by keyword search and see which structured data the ranking websites are using, copy it, clean it and use [...]

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General

Chrome Canary Now Lets Users Block FLoC

The latest bleeding edge Canary build of Google’s Chrome web browser has added an option to disable the controversial Federated Learning of Cohorts (FLoC) feature. The feature is currently under trial, and according to Google [...]

tl;drMarketing

Paid Media

Microsoft Advertising Similar Audiences Rolling Out In The US And Audience Network Coming To France And Germany

Microsoft Advertising Similar Audiences is rolling out in the US market this month. Microsoft Audience Network, where you can engage meaningfully with a unique audience in brand-safe native environments, is now live in France and [...]

tl;drMarketing

Social Media

Twitter To Launch Local Weather News Service

Twitter is partnering with veteran climate journalist and meteorologist Eric Holthaus to launch a local weather news service on the platform called “Tomorrow” that will be built using all of Twitter’s new creator products — from paid [...]

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General

Amazon Is Creating Its Own Third-Party Cookie Replacement

Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP and publisher services. The advertising and e-commerce behemoth has been [...]

tl;drMarketing

SEO

SEMRush Google Web Stories 2021 Study

SEMRush did a study on Web Stories that looked at things like Most frequent domains appearing in stories. Most frequent position for stories in the SERPs. Amount of text used in each Web Story. Most [...]

tl;drMarketing

SEO

Custom Google Sheets Function To Pull In Featured Snippets For A Given Keyword (Using The Dataforseo API)

A new Google Sheets custom function: =FEATUREDSNIPPET() It uses DataForSEO.com data – sign up for a free username/password. This free trial permits approx 330 featured snippet checks. 1) Make a copy of this sheet 2) Paste [...]

tl;drMarketing

Social Media

Twitter Going to Test Stories-like Ads in Fleets for US Users

Twitter said Tuesday it will start adding full-screen ads to Fleets, its disappearing tweets that sit in a row at the top of users’ mobile Twitter interface. Introduced last November, the Fleet format — a clone of [...]

tl;drMarketing

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tl;dr Marketing May 27th - 2021 Issue

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Digital Marketing News Roundup May 27th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Featured Snippets With Hear This Out Loud Button, Joomla 3.9.27

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Tuesday, May 25, 2021

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