tl;drMarketing - tl;dr Marketing June 10th - 2021 Issue

Digital Marketing News Roundup

June 10th - 2021

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Today’s digital marketing roundup includes news that Google Prefers To Have Some Unique Content Above The Fold, Google May Automatically Add Location Extensions To Your Ads and more.

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SEO

Ranking Of Books And Other Long Documents In Search Results

Bill Slawski breaks down a newly granted Google patent searcher interfaces for a document search engine that sheds some light on how Google may use information retrieval and searcher interfaces for relevant search results for [...]

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SEO

Generate Branded Vs Non-branded Search Report Using Your Search Console Data

Getting non-branded searches from Search Console is complex. This free report gives you the details in just 1 minute. You will need to give Search Console access to get the report.

tl;drMarketing

SEO

Online Version Of Advertools To Help You With Seo Tasks

A set of interactive tools (no code) that can help in your daily work. These are basically using some advertools functions so you don’t have to write code: Analyze XML sitemaps URL structure analysis Analyze, compare, and [...]

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SEO

Google Duplex Expands Its Usefulness By Letting You Book Restaurants On Your Nest Hub

Soon, you’ll be able to book a table at a restaurant via your Nest Hub smart display just by saying “Hey Google, book a table at Osteria Morini” or another supported restaurant. You’ll also be [...]

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SEO

Bug Causing Reviews Missing In The Business Profile Reviews Preview Section on Google

Some users are noticing empty reviews in their Business Profile review session on Google.

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Social Media

YouTube Will Now Enable Creators to Add Midrolls, End Screens and Captions While Their Video is Processing

YouTube has rolled out a new update which will enable creators to place add-on features – like midroll ad breaks, end screens, info cards, etc. – while their video is processing, which could prove to be a [...]

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SEO

Google Prefers To Have Some Unique Content Above The Fold

Googler says that at least some of the above the fold content should be unique for the various pages having the same templated elements.

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General

Tuesday's Internet Outage Was Caused By One Customer Changing A Setting, Fastly Says

Fastly, the company hit by a major outage that caused many of the world’s top websites to go offline briefly this week, blamed the problem on a software bug that was triggered when a customer [...]

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SEO

Cloudflare Announces Ability To Modify HTTP Request Headers With Transform Rules

Cloudflare is announcing the immediate availability of the second action within Transform Rules, “HTTP Request Header Modification”, available for all Cloudflare plans. This new functionality provides Cloudflare administrators with the ability to easily set or [...]

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Paid Media

Google May Automatically Add Location Extensions To Your Ads

Google has posted that it may begin to start automatically adding location extensions to some of your Google Ads. Google wrote this in a Google help document saying “if you have not added locations to your account, [...]

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SEO

Google's Official WooCommerce Integration is Now Live

This official plugin will help  WooCommerce merchants to integrate with Google shopping features across Search, Shopping, Image Search and YouTube. Giving retailers of all sizes even more ways to get discovered on Google. WooCommerce merchants [...]

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Social Media

Biden Revokes Trump Order Banning Tiktok

President Joe Biden has revoked a series of executive orders signed by his predecessor that called for the ban of Chinese-owned social media apps, including TikTok and WeChat, in the U.S. At the same time as he reversed the [...]

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SEO

Google Plans a Search Central Unconference on June 21st, Registration closes June 14th

Google has just announced that they will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC.  It’s your chance to collaborate with other site owners, SEOs, developers, digital marketers, publishers, and Google product [...]

tl;drMarketing

Paid Media

Announcing v8 of the Google Ads API

Today, Google is announcing the v8 release of the Google Ads API. To use v8 features, you will need to upgrade your client libraries and client code. The following resources can help you get started: Release Notes [...]

tl;drMarketing

General

Facebook Plans First Smartwatch For Next Summer With Two Cameras, Heart Rate Monitor

Facebook is taking a novel approach to its first smartwatch, which the company hasn’t confirmed publicly but currently plans to debut next summer. The device will feature a display with two cameras that can be [...]

tl;drMarketing

SEO

How To Convince Execs To Care About SEO With Sample PPT Slides

One of the major complaints Tom has heard from SEO professionals is that their organization doesn’t take SEO “seriously”. This marginalization comes from two basic root causes: The executive team doesn’t believe that SEO can [...]

tl;drMarketing

General

Apple Podcasts Says It’ll Launch In-app Subscriptions Globally On June 15th

After some major hiccups and a delay, Apple Podcasts says it’s launching in-app subscriptions next week. The global launch of subscriptions and channels, which are groups of shows, will happen on June 15th, the company [...]

tl;drMarketing

General

Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Facebook has published a new research report, in conjunction with Kantar, which looks at how the evolution of digital media has disrupted the modern shopping process, and what retail brands and marketers need to plan for within their [...]

tl;drMarketing

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tl;dr Marketing June 09th - 2021 Issue

Wednesday, June 9, 2021

Digital Marketing News Roundup June 09th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Ohio Sues Google, Seeks To Declare The Internet Company A Public Utility,

tl;dr Marketing June 08th - 2021 Issue

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tl;dr Marketing June 03rd - 2021 Issue

Thursday, June 3, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google's June 2021 Core Update is Rolling Out,

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Digital Marketing News Roundup June 02nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Amazon Is Creating Its Own Third-Party Cookie Replacement, Google Publishes

tl;dr Marketing June 01st - 2021 Issue

Tuesday, June 1, 2021

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