tl;drMarketing - tl;dr Marketing June 03rd - 2021 Issue

Digital Marketing News Roundup
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June 03rd - 2021

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Today’s digital marketing roundup includes news that Google’s June 2021 Core Update is Rolling Out, Google Has Removed The Option To Create Or Edit Short Names In GMB and more.


Correction: There is a correction to the post titled: "Google Ads Introduces Account Monthly Spend Limits" that was published on 21 May 2021. This is not a feature launch, it is a test. Please check the post for more info.

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SEO

Google's June 2021 Core Update is Rolling Out

Looks like Google’s June 2021 Core Update is rolling out and according to Google, they did not get everything ready for this update so there will be another update in July 2021.

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Social Media

Salesforce Plugs Into Snapchat And Whatsapp To Help Brands Unlock Data

Salesforce will let brands use their first-party data to target consumers on social platforms, starting with Snapchat, in an update to its marketing cloud that is designed for advertisers to keep up with the changing [...]

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Social Media

Facebook Is Rolling Out Anonymous Posting Feature To More Group Types

Facebook is rolling out Anonymous Posting feature to more group types Previously only available in Parenting or Health related groups

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Social Media

Mass Scale Manipulation Of Twitter Trends Discovered

New EPFL research has found that almost half of local Twitter trending topics in Turkey are fake, a scale of manipulation previously unheard of. It also proves for the first time that many trends are [...]

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SEO

The Ultimate Guide To Practitioner Listings On Google My Business

Need to learn more about the best practices when it comes to Practitioner Listings on Google My Business? Check out this post that covers everything from What are practitioner listings? What types of businesses are [...]

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SEO

Google Has Removed The Option To Create Or Edit Short Names In GMB

If you have listings with no short name, you’ll find the short name field has been removed from the dashboard. Existing short names remain in the dashboard & continue to function. More info in their [...]

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General

Stack Overflow Acquired By Prosus For $1.8 Billion

If you have copy-pasted code you probably have come across Stack Overflow. The Wall Street Journal is reporting that Prosus (the primary shareholder of Chinese gaming mega co/WeChat developer, Tencent) will acquire Stack Overflow for $1.8 billion.

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Social Media

Facebook Doubles Down On Business Tools With Whatsapp API Updates, Login Connect For Messenger And More

Today, as part of its F8 event, Facebook is unveiling some updates to the WhatsApp API to expand that experience. Here are some of the highlights: it’s speeding up the time it takes to set [...]

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SEO

Google Featured Snippets Doc Updated To Say They May Show FS With PAA and Knowledge Panels

Google has updated the Featured Snippets doc update here are some of the highlights: Other examples of placement added (now within “overall results”, PAA & Knowledge Panels) Policies now more similar to broad Search features [...]

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SEO

Apaprently Google Won’t Remove Negative Reviews That are Constantly Updated

This business owner has had a customer update his negative review several times over the last 2 years. The users likely do this because newer reviews show up closer to the top of the list [...]

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Social Media

Facebook Opens Its Messenger API For Instagram To All

All businesses can now use the Messenger API to interact with users on Instagram. The feature is opening first to all developers globally, with a phased approach for businesses: Phase 1 will see Instagram accounts with [...]

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SEO

Lighthouse 8.0 Is Here, Brings With It A New Treemap Report

This is already in PageSpeed Insights and will ship in the DevTools of Chrome 93. Here are some of the highlights: The Performance Score has been reweighted (#12577) The TBT and FCP score curves have [...]

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SEO

Search Console Now Has A Not Matching Regex Filter Option

Starting today the Performance report filter supports both matching and not matching regex filters. The option is available through a secondary dropdown, which appears after picking the “Custom (regex)” option in the filter selector, as [...]

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SEO

New CLS Scoring Now Applied In Google Tools Like Lighthouse, Pagespeed Insights and Chrome UX Report

We saw that Google was updating how CLS was measured and now that update to CLS is rolling out to tools including Lighthouse, PageSpeed Insights, and Chrome UX Report. The timeline for different tools is [...]

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SEO

Google Shares CSS-related Techniques For Optimizing Web Vitals

This article covers CSS-related techniques for optimizing Web Vitals. These optimizations are broken down by different aspects of a page: layout, images, fonts, animations, and loading.

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Paid Media

Google Ads Brings New Certification For Cryptocurrency Exchanges And Wallets Targeting The United States

In August 2021, Google will update the Financial products and services policy to clarify the scope and requirements to  allow the advertisement of cryptocurrency related business and services. Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting [...]

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Paid Media

Google Ads Will Begin To Accept Ads For Online Gambling, Sports Betting, And Lotteries In Ethiopia, Ghana, Tanzania

On June 15th, 2021, the Google Ads Gambling and games policy country-specifics will be updated. We will begin to accept ads for online gambling, sports betting, and lotteries from licensed entities in the following countries: [...]

tl;drMarketing

General

Google Commissioned Study Finds Newspaper Revenue Took A Hit From Loss Of Newspaper Classifieds To Specialist Online Players

New research released today looks at the facts which disprove that theory. The analysis from economists at Accenture, commissioned by Google, looks at the revenues of newspapers in Western Europe over nearly two decades to [...]

tl;drMarketing

SEO

Google My Business Launches A Google Assistant App In Italy

Google seems to have launched in Italy a new Google Assistant app for the Google My Business platform. This app lets you ask Google Assistant to bring your business online. All you do is say [...]

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