tl;drMarketing - tl;dr Marketing June 08th - 2021 Issue

Digital Marketing News Roundup
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June 08th - 2021

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Today’s digital marketing roundup includes news that Instagram Is Working On A Visual Search Option, Search Engine Startup Neeva To Pay Quora, Medium For Result and more.

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Social Media

Pinterest Edges Closer To Social Commerce With New Shopping List Feature

Pinterest is looking to help its users get one step closer to purchasing with a new feature that automatically saves shoppable product pins and even notifies users of price changes. Starting today, the Shopping List feature [...]

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Sponsor

Affordable SEO Testing to Make Data Driven SEO Decisions

Stop forgetting the on-page changes you’ve made. See a history of the changes you’ve made to pages, and how the organic search results were affected using SEOTesting. Nothing to install on your site, no code to add to pages just hook up your search console account and start running SEO tests.

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SEO

Search Engine Startup Neeva To Pay Quora, Medium For Results

Web search startup Neeva on Thursday said it would share at least 20% of its sales with content partners such as Quora and Medium in another break from search giant Google, which for years has [...]

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SEO

Fake Patient Reviews Are Making It Increasingly Hard To Seek Medical Help On Google, Yelp And Other Directory Sites

From rehab centers to family doctors, patients trying to find good medical care are increasingly finding fake consumer reviews — and there are no signs of an imminent crackdown. Posting fraudulent reviews may be illegal [...]

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Social Media

TikTok Just Gave Itself Permission To Collect Biometric Data On Us Users, Including Faceprints And Voiceprints

A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content. This includes things like “faceprints [...]

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SEO

How To Perform An SEO Audit Using Google Search Console

A detailed look at how to audit a site using Search Console.

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SEO

Core Web Vitals Tracking via GA4, BigQuery and Google Data Studio

In this article Tony McCreath includes full instructions to set up Core Web Vitals report using your users Core Web Vitals experience on your website. Set up is via Google Analytics 4 (gtag or GTM), BigQuery and [...]

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Social Media

Facebook Group Admins Can Now Add Members As Experts In Their Communities

Looks like Facebook Groups will be getting a feature where admins can make contributing members as experts. Group experts can be anyone from enthusiasts to skilled specialists. They can help answer member questions and become [...]

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SEO

Moz's Free Tech SEO Site Audit Checklist

Get the free on-page technical SEO audit checklist that’s both quick and easy, and yet covers all the important areas around indexing, ranking, and visibility in Google search results. This audit spreadsheet is downloadable and [...]

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Paid Media

Microsoft Audience Ads launches in in Australia, New Zealand, France, and Germany

Microsoft just announced that Microsoft Audience Ads, our native advertising solution, is now fully available to all customers in Australia, New Zealand, France, and Germany. Last Summer, Microsoft Audience Ads became available in Australia, New [...]

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Paid Media

Google Ad Manager Launches Manual Experiments for Everyone

Google has developed a new tool called Manual Experiments to help you run your own tests in Google Ad Manager. In the past, running a test on your inventory was often a complex process requiring [...]

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Paid Media

French Competition Authority Forces Google To Make It Easier For Publishers To Make Use Of Data With Other Ad Technologies

As part of an overall resolution of the French Competition Authority’s investigation, Google has agreed on a set of commitments to make it easier for publishers to make use of data and their tools with [...]

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SEO

Google Shares Some Tips For Optimize Web Fonts For Core Web Vitals

This article discusses performance best practices for fonts. It going to details about font loading, font delivery, and font rendering and also discusses the best practices when it comes to optimizing web fonts when it [...]

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SEO

Microsoft Bing Explore This Page - Topics On This Page Widget

Microsoft Bing added a feature named “explore this page” to its search results. When you click on the arrow to explore the page, an overlay box comes up in the search results showing you the [...]

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General

Moz Acquired by iContact Marketing Corp

SEO tool provider Moz has been acquired by iContact Marketing Corp. If you’re not familiar with them, iContact and its sibling brands —Campaigner,SMTP, and Kickbox — together operate as a subsidiary of J2 Global. Moz [...]

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SEO

Google My Business Adds New on Google Labels for New Listings

Google has a “New on Google” label that is showing beside listings in both the local pack results and the local finder. This feature can be really useful for keeping an eye on your competition [...]

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Social Media

Instagram Is Working On A Visual Search Option

Instagram is working on Camera Search. Camera Search allows you to search for a product in shops by taking a photo or choosing an image from the gallery.

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SEO

Google Updates Video Documentation on Optimising for SafeSearch

Google shares some tips on optimising video content for SafeSearch: If your site contains adult videos, they strongly recommend grouping the videos separately from other videos on your website. They also suggest using the adult [...]

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SEO

Google Tests Trending Searches Section to Surface Ecommerce Product Types

Looks like the Shopping Graph is coming into play here ( my assumption). The new Trending Searches section in SERP looks like it surfaces various e-commerce product types that are trending on Google. Sample Query: [...]

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SEO

Google Can Forward Ranking Signals Without A 301 Redirect

Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect. This is mentioned during Mueller’s weekly Google SEO hangout recorded [...]

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Social Media

Twitter Launches Its Premium Subscription, Twitter Blue, Initially In Canada And Australia

Twitter today is officially launching its first-ever subscription service, Twitter Blue, initially in Australia and Canada. The subscription will allow Twitter users to access premium features, including tools to organize your bookmarks, read threads in a clutter-free [...]

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Social Media

YouTube Announces Expansion of Shorts to More Regions, Continues to Add More Music Options

YouTube has announced that it’s expanding the availability of its TikTok-like ‘Shorts’ video feed, with users in the UK, Canada and Latin America set to be able to access the full suite of Shorts tools. As reported [...]

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