tl;drMarketing - tl;dr Marketing June 15th - 2021 Issue
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Googler Says Spelling Mistakes And Poor Grammar Are Quality Issues for GoogleGoogle’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues [...] Google Abandons Experiment To Only Show Domain In Chrome URL BarGoogle’s experiment to hide parts of a site’s URL in the Chrome address bar (the Omnibox) has failed and has been removed from the browser earlier this week. The experiment ran from June 2020 to June 2021. One [...] Google Launches Search Console Insights for EveryoneIt was available as a beta to select users and it looks like it’s out of beta now and rolling out to everyone. Here is their pitch To help you better understand which content of [...] Scroll-to-text Is Getting Some Cool Style Option While SharingChrome will make text snippet sharing much prettier in the future via “Stylize Highlight”. Google is testing it on Chrome canary, we could see it on a future version of stable chrome. Google Is Testing A Pinterest Like Browse More Ideas SERP FeatureGoogle is testing a “Browse more ideas” feature in the Google SERPs. It is a just query modifier and will load a different set of results for now. Sample Query: Try searching for Sample Query on [...] Shopify Acquires Augmented Reality Home Design App PrimerShopify has announced they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home. In a blog [...] Malicious Attack Campaign Targeting Jetpack Users Reusing PasswordsJetpack is one of the most popular plugins in the WordPress repository, and it has a dizzying array of features that require users to connect their sites to a WordPress.com account. One of these features [...] Apple Podcasts Subscriptions And Channels Now AvailableApple is now rolling out its new podcast subscription and channels initiative. Apple Podcasts Subscriptions allow creators to host bonus content and ad-free versions of their shows, in exchange for a monthly subscription. Apple has [...] SEO Recommendations Prioritization Sheets & Presentation TemplatesAleyda has shared a couple of templates, one in Google sheets to help you to easily prioritize your SEO recommendations based on their level of effort and impact, and another to help you to better [...] Google Tests Show More Questions About These Popular Topics Bubble Filters On PAA SnippetLooks like Google is testing a way to filter PAA questions by various popular topics. GSC Query Analysis Tool - To Label Intent, Entities And MoreAn awesome little tool that can take your Search console keyword data and help you categorize them into various intent and entities. Save it into your keyword research tooset. LinkedIn Granted New Opportunity to Restrict Data-Scraping in its AppIn a case that could have major implications for data security in social apps, the US Supreme Court has dismissed a lower court ruling which had previously barred LinkedIn from denying recruitment software company hiQ access to information [...] Winners and Losers of Google’s June 2021 Core UpdateGoogle announced on June 2, 2021, that it would be rolling out a broad core algorithm update in two phases: the first starting on June 2 and the second on an undisclosed date in July. [...] Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV ShowsAnd a new report from the Global Video Measurement Alliance details not only how how much linear TV viewership grew, but also just how crucial social video is for media companies alongside linear audiences. Some of the [...] YouTube Will No Longer Allow Alcohol, Gambling and Political Ads its Prominent Masthead UnitsYouTube has announced a new set of restrictions on its prominent Masthead Ads, in order to reduce exposure to, and association with, certain types of content within the app. As reported by Axios, YouTube will stop accepting Masthead [...] Stripe Launches AI-based ID Verification ServiceStripe is launching a new product called Stripe Identity — a self-serve tool that companies can use to verify user identities, with Stripe managing the customer data in an encrypted format, using computer vision and [...] Researchers Find Google Serves Nearly Half Of All Ad Traffic On Fake News SitesThe study, Market Forces: Quantifying the Role of Top Credible Ad Servers in the Fake News Ecosystem, by University of Michigan School of Information researchers Lia Bozarth and Ceren Budak finds that 48% of all ad [...] Googler Talks About The Changes Coming To Top Stories CarouselSome of the highlights : Google is confident they can serve pages with good experience by relying on CWV so they can get rid of the AMP requirements from Top Stories Carousel AMP label is [...] Pinterest Launches New Virtual Test Drive Ad Experience with VolkswagenPinterest has launched a new virtual test drive ad experience with Volkswagen, which could also introduce a new, engaging ad option for auto brands on the platform. As part of the campaign for the new [...] Google To Work With UK Regulators On FLoCThe UK’s competition regulator, the Competition and Markets Authority (CMA), will collaborate with Google as it attempts to rework online ad targeting, the regulator and Google have announced. It comes as Google is attempting to phase out the use [...] Google Tests Review Average In Pins on Google MapsI like this test where Google shows you the rating for locations in the map pins. It looks like this example is for restaurants, not sure if they will start rolling it out for other [..] Upcoming Events
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