tl;drMarketing - tl;dr Marketing June 15th - 2021 Issue

Digital Marketing News Roundup

June 15th - 2021

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Today’s digital marketing roundup includes news that Google Abandons Experiment To Only Show Domain In Chrome URL Bar, Google To Work With UK Regulators On FLoC and more.

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SEO

Googler Says Spelling Mistakes And Poor Grammar Are Quality Issues for Google

Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues [...]

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General

Google Abandons Experiment To Only Show Domain In Chrome URL Bar

Google’s experiment to hide parts of a site’s URL in the Chrome address bar (the Omnibox) has failed and has been removed from the browser earlier this week. The experiment ran from June 2020 to June 2021. One [...]

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SEO

Google Launches Search Console Insights for Everyone

It was available as a beta to select users and it looks like it’s out of beta now and rolling out to everyone. Here is their pitch To help you better understand which content of [...]

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General

Scroll-to-text Is Getting Some Cool Style Option While Sharing

Chrome will make text snippet sharing much prettier in the future via “Stylize Highlight”. Google is testing it on Chrome canary, we could see it on a future version of stable chrome.

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SEO

Google Is Testing A Pinterest Like Browse More Ideas SERP Feature

Google is testing a “Browse more ideas” feature in the Google SERPs. It is a just query modifier and will load a different set of results for now. Sample Query: Try searching for Sample Query on [...]

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General

Shopify Acquires Augmented Reality Home Design App Primer

Shopify has announced they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home. In a blog [...]

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General

Malicious Attack Campaign Targeting Jetpack Users Reusing Passwords

Jetpack is one of the most popular plugins in the WordPress repository, and it has a dizzying array of features that require users to connect their sites to a WordPress.com account. One of these features [...]

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General

Apple Podcasts Subscriptions And Channels Now Available

Apple is now rolling out its new podcast subscription and channels initiative. Apple Podcasts Subscriptions allow creators to host bonus content and ad-free versions of their shows, in exchange for a monthly subscription. Apple has [...]

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SEO

SEO Recommendations Prioritization Sheets & Presentation Templates

Aleyda has shared a couple of templates, one in Google sheets to help you to easily prioritize your SEO recommendations based on their level of effort and impact, and another to help you to better [...]

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SEO

Google Tests Show More Questions About These Popular Topics Bubble Filters On PAA Snippet

Looks like Google is testing a way to filter PAA questions by various popular topics.

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SEO

GSC Query Analysis Tool - To Label Intent, Entities And More

An awesome little tool that can take your Search console keyword data and help you categorize them into various intent and entities. Save it into your keyword research tooset.

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Social Media

LinkedIn Granted New Opportunity to Restrict Data-Scraping in its App

In a case that could have major implications for data security in social apps, the US Supreme Court has dismissed a lower court ruling which had previously barred LinkedIn from denying recruitment software company hiQ access to information [...]

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SEO

Winners and Losers of Google’s June 2021 Core Update

Google announced on June 2, 2021, that it would be rolling out a broad core algorithm update in two phases: the first starting on June 2 and the second on an undisclosed date in July. [...]

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Social Media

Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows

And a new report from the Global Video Measurement Alliance details not only how how much linear TV viewership grew, but also just how crucial social video is for media companies alongside linear audiences. Some of the [...]

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Social Media

YouTube Will No Longer Allow Alcohol, Gambling and Political Ads its Prominent Masthead Units

YouTube has announced a new set of restrictions on its prominent Masthead Ads, in order to reduce exposure to, and association with, certain types of content within the app. As reported by Axios, YouTube will stop accepting Masthead [...]

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General

Stripe Launches AI-based ID Verification Service

Stripe is launching a new product called Stripe Identity — a self-serve tool that companies can use to verify user identities, with Stripe managing the customer data in an encrypted format, using computer vision and [...]

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Paid Media

Researchers Find Google Serves Nearly Half Of All Ad Traffic On Fake News Sites

The study, Market Forces: Quantifying the Role of Top Credible Ad Servers in the Fake News Ecosystem, by University of Michigan School of Information researchers Lia Bozarth and Ceren Budak finds that 48% of all ad [...]

tl;drMarketing

SEO

Googler Talks About The Changes Coming To Top Stories Carousel

Some of the highlights : Google is confident they can serve pages with good experience by relying on CWV so they can get rid of the AMP requirements from Top Stories Carousel AMP label is [...]

tl;drMarketing

Social Media

Pinterest Launches New Virtual Test Drive Ad Experience with Volkswagen

Pinterest has launched a new virtual test drive ad experience with Volkswagen, which could also introduce a new, engaging ad option for auto brands on the platform. As part of the campaign for the new [...]

tl;drMarketing

Paid Media

Google To Work With UK Regulators On FLoC

The UK’s competition regulator, the Competition and Markets Authority (CMA), will collaborate with Google as it attempts to rework online ad targeting, the regulator and Google have announced. It comes as Google is attempting to phase out the use [...]

tl;drMarketing

SEO

Google Tests Review Average In Pins on Google Maps

I like this test where Google shows you the rating for locations in the map pins. It looks like this example is for restaurants, not sure if they will start rolling it out for other [..]

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tl;dr Marketing June 11th - 2021 Issue

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tl;dr Marketing June 10th - 2021 Issue

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