To find new privacy-compliant data sets, Activision turns to data clean rooms

Marketers at Activision are taking a cautious approach to how they share data — they’re establishing safe havens for moving it between different media owners and platforms. Here’s a look at how they’re creating data clean rooms. Read more below.

• Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so.
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