tl;drMarketing - tl;dr Marketing June 17th - 2021 Issue

Digital Marketing News Roundup
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June 17th - 2021

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Social Media

Facebook Will Begin Beaming Advertisements Into Virtual Reality

Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. “For now, this is a test with a few apps — once we see [...]

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General

Twitter Thread On Copywriting Tips To Create Effective Blog Posts

Ross Simmonds shares some great copywriting tips to create blog posts & essays that unlocks ridiculous returns.

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SEO

Patent On How Apple May Blend And Rerank Search Results

Bill Slawski breaks down a newly granted Apple patent re-ranking search results using blended learning models that shed some light on how Apple may use this in Search.

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SEO

Google Tests People Also Search For Within Knowledge Panels

Looks like Google might be testing a new look for People Also Search For by showing them as in-links within a Knowledge Panel. Clicking “more” takes you to a SERP w. scrollable sets of “People [...]

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Social Media

Facebook Adds A Range Of New Group Admin Tools, Including An Updated Dashboard And Conflict Alerts

Facebook has announced a range of new admin tools for Facebook Groups, including improved comment moderation processes, ‘Conflict Alerts’ to help detect potentially problematic exchanges, and an updated overview dashboard which will highlight group tasks that require [...]

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Paid Media

Microsoft Advertising Launches New Tours And Activities Ad Format In Open Beta

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers [...]

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SEO

Sneak Preview of Brave Search – A Challenger to Google

A new privacy-first search engine from Brave is currently in preview and testing mode. Their goal is to surpass Google by indexing more of the web, respecting user privacy and finding a way to give [...]

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General

Google’s Next AI Move: Teaching Foreign Languages

Google is taking a more incremental step in conversational AI by preparing to teach foreign languages through Google Search. The project is called Project Tivoli and likely powered by LaMDA (announced at I/O this year).

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SEO

Google Tests Article Carousel For Some U.S Journalist's Knowledge Panels

Currently, when you search for a certain journalist or author, you might see an information box (also known as a knowledge panel) at the top of your results that provides a quick snapshot of information [...]

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General

Amazon Blames Social Media For Struggle With Fake Reviews

Amazon has blamed social media companies for its failure to remove fake reviews from its website, arguing that “bad actors” turn to social networks to buy and sell fake product reviews outside the reach of [...]

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General

Wix Just Launched a Point-of-Sales System for U.S Customers

Wix has teamed up with Stripe and HP to help its retail customers better establish a physical presence. Wix is rolling out several different hardware kits for its customers to choose from. Whether customers want [...]

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General

Stripe Launches A POS System Named Terminal - Available To All U.S. Businesses

Stripe Terminal enables you to build your own in-person checkout to accept payments in the physical world. If you like Easter Eggs: 4242 on the card reader.

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General

Spotify Launches Greenroom - a Clubhouse Competitor. Will Let Creators Record Live Chats And Turn Them Into Podcasts

Spotify’s Clubhouse competitor is officially on air. Greenroom copies Clubhouse’s core offering: it allows users to congregate in digital rooms for live audio chats. These chats can range from casual, private shindigs between friends to formal panel [...]

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Social Media

Instagram Users Can Now Host Group Fundraisers

Since Instagram released donation stickers in 2019, many people have used the platform’s fundraising tools to benefit good causes. The latest option will make it easier for you to run fundraisers as a group. Instagram noted that many offline [...]

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Social Media

Podcasts Start Coming To Facebook Next Week

Facebook is planning to start rolling out its podcast product next week, on June 22nd, and, eventually, add a feature that’ll allow listeners to create clips from their favorite shows. According to an email sent [...]

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SEO

Remakes & Remixes: Replicating Successful Digital PR Campaigns

This article talks about replicating successful Digital PR campaigns, find out how we can examine successful pieces from the past before deciding to recreate them.

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tl;dr Marketing June 11th - 2021 Issue

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