tl;drMarketing - tl;dr Marketing June 16th - 2021 Issue

Digital Marketing News Roundup
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June 16th - 2021

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Today’s digital marketing roundup includes news that TikTok In-app Shopping Starts To Appear For Some Users, The Page Experience Update Is Now Slowly Rolling Out Slowly, Will Be Complete By The End Of August 2021 and more.

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SEO

Google 'Accidentally' Pushes Banner Promoting Their Widget On 3rd Party AMP Pages

Care for free advertisement on content from sites like New York Times, The Wall Street Journal? Google had a bug where they injected a banner promoting their widget on content from publishers like New York [...]

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Social Media

TikTok In-app Shopping Starts To Appear For Some Users

We know it was coming and here is an early look at how it looks like.

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Paid Media

Amazon Is Blocking Google FLoC And That Could Seriously Weaken The Fledgling Tracking System

Amazon is blocking Google’s controversial cookieless tracking and targeting method. Most of Amazon’s properties including Amazon.com, WholeFoods.com and Zappos.com are preventing Google’s tracking system FLoC — or Federated Learning of Cohorts — from gathering valuable data reflecting the products [...]

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SEO

Why Are Content Pillars Useful For News SEO?

Look at how to use topic pillars and content clusters to further search efforts on a news website. You will learn What is a content pillar? What is a topic cluster? How do I build [...]

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Social Media

Facebook Execs Run First Live Test of New Facebook Audio Rooms Feature in the US

Facebook’s audio rooms are almost here – and they look very familiar in their design. Earlier today, Facebook CEO Mark Zuckerberg hosted a test of the platform’s new audio rooms feature, with a range of [...]

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SEO

Case Study: Seo Growth At Encazip.com Within 3 To 6 Months

This guide goes into all the small performance, technical, content fixes that were applied to this campaign. You are sure to learn a few new tricks from it.

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General

Shopify Expands Its One-click Checkout, Shop Pay, To Any U.S Merchant On Facebook Or Google

E-commerce platform Shopify announced this morning its one-click checkout service known as Shop Pay will become available to any U.S. merchant that sells on Facebook or Google — even if they don’t use Shopify’s software to [...]

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SEO

A Guide on using Google Search Console

In this guide, you will learn how to set-up, use, and diagnose their site with Google Search Console. Some of the section in this guide is not complete, it’s a work in progress. You will [...]

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SEO

The Page Experience Update Is Now Slowly Rolling Out Slowly, Will Be Complete By The End Of August 2021

After quite a bit of delay, the Page Experience Update is here, at least it has started rolling out, Google expects it to be complete by the end of Aug 2021. Google is also mentioning [...]

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SEO

Google Says Site Command + Query Rankings Can Be Impacted By Core Updates But Site Command On Its Own Won't

This is not something I knew before so adding it here. When using site: search if no query is passed Google does not use their regular ranking algorithms to process those results. Gary Illyes from [...]

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SEO

Google Updates Sitelinks Search Box Structed Data Documentation To Specify They Support Shorthand Format For potentialAction.target

Clarified the Sitelinks search box documentation to explain the more standard and explicit form for specifying the search box urlTemplate. Google will still accept the shorthand form as noted.

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General

Google Announces Aurora a Collaboration Between Chrome And Open-source Web Frameworks & Tools

Google believes that frameworks can also play a big role in helping developers with key quality aspects such as performance, accessibility, security, mobile readiness. Instead of asking every developer and site owner to become an [...]

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General

Next.js 11 is Here With Improved Image Optimization

New innovations include significantly faster starts and changes, real-time feedback, instantaneous live collaboration and significant image optimization enhancements. Some of the highlights include next/script: Automatically prioritize loading of third-party scripts to improve performance. next/image: Reduce [...]

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Social Media

Facebook Launches New Gaming Fan Groups as Part of its Broader Push into the Gaming Space

Facebook CEO Mark Zuckerberg has announced a new group type specifically designed for gaming creators, as Facebook continues to lean into gaming, in an effort to maximize its presence in the fast-growing space. Facebook’s new gaming [...]

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General

According to LinkedIn Data Digital Marketing Specialist is the Top Growing Remote Job for Marketers

LinkedIn has provided a new overview of major changes in the marketing sector, including areas that require demand and top skills. Top 10 Growing Remote Jobs for Marketers Digital Marketing Specialist Copywriter Digital Marketing Manager [...]

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