As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows.
June 30, 2021

A new bill calls on appropriate federal agencies to determine a list of data categories, a threshold for data quantity and time parameters for personal data export to ensure that it is not exploited for intelligence purposes by foreign governments to the detriment of U.S. national security or redistributed to other countries. If formally introduced and passed, the bill would subject violators to criminal penalties or private right of legal action. Read more below.

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Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows.

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The Future of TV Briefing this week looks back at the first six months of the year to see how 2020 has continued to carry over into 2021 and how the TV, streaming and digital video industry has carried on.

In conversation, the founders of Blavity Inc. and The Lip Bar unpack the technology, tools and mindsets that put customers — and inclusivity — at the core of their marketing campaigns.

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Last year, Shopify’s global payment partners processed more than $65 billion in gross merchandise value, according to Shopify.

This new tactical guide highlights critical ways every retailer can adapt to the new normal — essential steps for engaging with retail media in its expanding and diversifying forms.

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Bit by bit, media employees will start going back to the office after the Fourth of July weekend, as publishers kick their office return plans into gear in preparation for a formal reopening in the fall.

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CTV has created a scalable marketing channel with increasingly powerful and effective targeting and measurement — marketers are using it for growth in seven key ways. From Modern Retail.

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Nomadic and distributed work life balance is growing in popularity, particularly among creative and design professionals.

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To better reach Gen Z entrepreneurs and remote workers, web conferencing app Webex is leaning into influencer culture.

On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together.
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