Hi Reader,

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I loved this retweet I got this week...

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Ritesh Nagpal @ritesh_nagpal "Everything that needs to be tweeted has already been tweeted. But since Twitter algorithms were not exposing, everything must be tweeted again." -\_(*-*)_/- twitter.com/julia_saxena/s… Julia Saxena 🚀🚢 @julia_saxena "Everything that needs to be said has already been said. But since no one was listening, everything must be said again." – Andre Gide July 6th 2021 0 Retweets 2 Likes

Everything must be tweeted again...and again...and again.

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Let that sink in for a second.

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You could either get annoyed at having to repeat yourself so that your audience truly gets your message.

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Or you could see it as a challenge to express the same message in many different ways (and eventually discover the one that resonates the most with your audience).

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I'm definitely choosing the latter!

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Now, here's what I want to share with you this week.

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✍️ Copywriting

🦄 Blake Emal @heyblake Copywriting 101: You have 3 seconds to get them hooked. You have the rest of the message to make good on the hook. July 2nd 2021 14 Retweets 95 Likes

I think it's even less than 3 seconds...

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​6 essential & free tools for anyone who writes​

...and that's everyone, basically. Here's what I use on a daily basis. Do you have a favorite tool? If so, I want to hear about it.

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🤓 Online Courses

Andrew Barry 🦁 @Bazzaruto What has been the hardest part of creating an online course for you? July 2nd 2021 1 Retweets 2 Likes

Some interesting replies here! One that resonated with me was: decision fatigue. What about you? What's your biggest challenge? I'd love to help!

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​How to help your students complete your course 🏁​

Every course creator is aiming for a high course completion rate. While not the only metric, it's a sign that students enjoyed the course and got something out of it. So here are 5 levers you can pull to help your students complete your course.

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​Cohort-based courses are too much​

"Between live sessions, group calls, workshops, and projects, participating in a cohort-based course is almost a full-time job."

Merott makes a valid point here! CBCs are inaccessible for many due to their price, schedule, and pace. So, what's a better alternative?

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📈 Productivity

Patricia E. Zurita Ona @DrZ_behaviorist friday reminder: most of our challenges come because of the ... thoughts we don't want to think of feelings we don't want to feel sensations we don't want to sense so what's the thought, feeling or sensation you are going to make room for today? July 2nd 2021 0 Retweets 3 Likes

I'd add: decisions we don't want to make and actions we don't want to take.

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​How do you bring yourself back to the present moment when your mind goes crazy in all directions?​

Have you ever considered how much time you're spending in the past, present, and future? I haven't...until recently! And I noticed that I'm not attending to the present moment as much as I want to. But a few friends gave me great ideas on how to get back to it.

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Watching paint dry while it's raining outside,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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PS: Done is better than perfect.

That's a principle I live by. And I also applied it when painting my old childhood bedroom this week.

At the end of the day, the walls had the desired color (will share pictures next week when everything is set). But the white ceiling had suffered a few stains.

That didn't bother me...but it did bother my dad...the perfectionist.

He couldn't let go of the thought that the ceiling wasn't spotless white anymore and insisted on repainting it (an additional effort I very much wanted to avoid).

So I've been racking my brain: How can I help him let this go? How can I help him accept the "good enough"?

If you have any ideas, please shoot them my way!

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