tl;drMarketing - tl;dr Marketing July 19th - 2021 Issue

Digital Marketing News Roundup

July 19th - 2021

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Today’s digital marketing roundup includes news that Google is Testing Google Posts for Hospitality Businesses, Instagram Stories Drafts are Now Available to All Users and more.

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General

Google Staff Only Making Friends With Machine Learning Course Now Available To Everyone

Making Friends with Machine Learning was an internal-only Google course specially created to inspire beginners and amuse experts. Today, it is available to everyone! This is the first hour-and-a-half of a six hour session. Pt [...]

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Social Media

Facebook Groups Has Added Shopping Features For Groups

Facebook Groups has added shopping features for Groups. Group admins can turn on/off the ability for members to tag products in posts.

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Social Media

Instagram Stories Drafts are Now Available to All Users

Instagram announced that the feature was coming back in March, and now, all users have the option to save their Instagram Stories as drafts within the app. Up till now, all users have been able to [...]

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Paid Media

Google Ads Optimized Targeting Gradually Rolling Out

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, [...]

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SEO

Google Tries To Answer Some Common Questions About Appearing In Google News

Google publishes some basic questions users may have about their sites appearing in Google News. IT’s worth a read if you are new to the Google news scene.

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Social Media

Youtube Adds A New Health Source Information Panels On Videos To Help Viewers Identify Videos From Authoritative Sources

Starting this week, you’ll see new features next to some health-related searches and videos. YouTube is adding new health source information panels on videos to help viewers identify videos from authoritative sources, and health content [...]

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General

Google Noticed Lazy-loading Only The Images Below The Fold Results In Better Performance On Wordpress Sites

Tests show that overuse of lazy loading can negatively affect performance. According to the most recent data in HTTP Archive, native image lazy-loading is used by 17% of websites and adoption is growing rapidly. 84% of sites [...]

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General

Podcast App Pocket Casts Joins WordPress․com Owner Automattic

Pocket Casts will be joining Automattic, the parent company of WordPress.com. The blog post announcing the purchase didn’t offer much in the way of a preview, but it did tease potential future integrations.

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SEO

Some Service Area Business Are Not Able To Add Certain Categories To Listings On GMB

Some users are noticing that for SAB they are not able to add certain categories via GMB. One example was that every mobile tire dealer that is properly categorized as a SAB is now a [...]

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SEO

Google is Testing Google Posts for Hospitality Businesses

Looks like Google might be bringing the ability to use Google Post for the hospitality industry. some users are getting the option to add Google Posts via their Local Knowledge Graph.

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SEO

You Can Now Remove Phone Numbers From Google My Business Listings

There is a new setting that allows businesses to disable the phone number from appearing on their listing.  Mike Blumenthal commented that this might be useful for business types like farmers’ markets that don’t really have [...]

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Social Media

Twitter Tests New Layout for Images, Considers Adding Limited Time Tweet Editing

Twitter is currently experimenting with a new image format, which would take up the whole horizontal space in-stream, eliminating the current, rounded borders on your photos. As you can see in this example, shared by reverse [...]

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General

Google Marketing Platform Launched a Mobile Web Certification

Google is going beyond Google Marketing Platform products with the introduction of their first skills-based certification: Mobile Web Certification. Would be a great way to showcase the expertise to potential clients.

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Social Media

YouTube Adds Subscriber-Only Chats And Polls For Livestreamers, Expands Clips Feature To More Gaming Creators

Creators who livestream on YouTube now have access to three “highly requested” features, the platform says. First up, all streamers can now choose to limit participation in their live chats to subscribers only, for both regular streams and [...]

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SEO

Google Is Expanding The Local Love Challenge To Bangladesh, Germany, United Kingdom, Italy, Mexico, And Russia

Google originally launched the Local Love challenge in the United States earlier this year in an effort to help local businesses keep their information up-to-date on Google Maps. Then they expanded it to Poland, Spain, [...]

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Social Media

How Your Personal Data Is Being Scraped From Social Media

Most people accept that whatever we put on our public profile page is out in the public domain. So, how would you feel if all your information was catalogued by a hacker and put into [...]

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General

Google Concludes FLoC Origin Trial, Does Not Intend to Share Feedback from Participants

Google quietly concluded its FLoC (Federated Learning of Cohorts) origin trial this week. The trial was part of Google’s Privacy Sandbox initiative, a suite of new technologies designed to replace third-party cookies, fingerprinting, and other commonly-used tracking mechanisms. This [...]

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Social Media

Reddit Launches An Improved Best Sort In Their Home Feed On Mobile

Reddit is looking to improve content discovery, by adding a Facebook-like feed algorithm to its ‘Best’ sorting option, which will take into account more personal engagement signals to decide what to show in your list. There are [...]

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