CXL - Don't search for simplicity

I have 5 updates for you this week.

1. On my mind

"Too many folks spend years searching for simplicity, certainty, binary advice.

Do this, don't do that.

Oversimplification and reductionism is peddled by "experts" who like to paint the world in monochrome.

In reality, there are no one-size-fits-all models or solutions."

-Peep

2. New on the blog

How to build a messaging strategy that grabs your customer's attention

Do you know how to speak to your audience in every customer touchpoint? Here's how you can set yourself apart from the competition and deploy a messaging strategy that resonates.

All in-depth guide to technical SEO

Search engine optimization strategies will only take you so far. Getting your technical SEO house in order is the final piece of the puzzle in site ranking. Here's what technical SEO is and how it impacts website growth

3. How to build a Global Brand, without a Global Budget

The most innovative brands today aren’t throwing loads of money at Superbowl ads. Instead, they are building audiences by connecting with existing subcultures and communities across the open web.

Join Phil Nottingham on August 4th at 11:00 AM CDT.

Save your seat!

4. The 5 biggest myths marketers believe about Brand Communities

Define and demystify what it takes to create a brand community to connect your most loyal superfans.

Join Carrie Melissa Jones on September 8th at 11:00 AM CST.

Save your seat!

5. Should you implement GA4 now?

You won't find a more thorough overview of what GA4 will enable you to do, and how. Here's the short and long answer to what you should do when it comes to Google Analytics 4.

Read more 

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