CXL - Don't search for simplicity
I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice.
Do this, don't do that.
Oversimplification and reductionism is peddled by "experts" who like to paint the world in monochrome.
In reality, there are no one-size-fits-all models or solutions."
-Peep 2. New on the blog How to build a messaging strategy that grabs your customer's attention
Do you know how to speak to your audience in every customer touchpoint? Here's how you can set yourself apart from the competition and deploy a messaging strategy that resonates.
All in-depth guide to technical SEO
Search engine optimization strategies will only take you so far. Getting your technical SEO house in order is the final piece of the puzzle in site ranking. Here's what technical SEO is and how it impacts website growth 3. How to build a Global Brand, without a Global Budget The most innovative brands today aren’t throwing loads of money at Superbowl ads. Instead, they are building audiences by connecting with existing subcultures and communities across the open web.
Join Phil Nottingham on August 4th at 11:00 AM CDT.
4. The 5 biggest myths marketers believe about Brand Communities Define and demystify what it takes to create a brand community to connect your most loyal superfans.
Join Carrie Melissa Jones on September 8th at 11:00 AM CST.
5. Should you implement GA4 now? You won't find a more thorough overview of what GA4 will enable you to do, and how. Here's the short and long answer to what you should do when it comes to Google Analytics 4.
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Older messages
What's behind success?
Friday, July 16, 2021
What causes growth? I have 6 updates for you this week. 1. On my mind "Everyone wants to know the key causal factor in success. What's behind the growth? What can we attribute it to?
Are your choices strategic?
Saturday, July 10, 2021
Is the opposite of them stupid? I have 5 updates for you this week. 1. On my mind "Strategy is about distinctive choices that position your organization uniquely to win. How do you recognize
How to choose the right things to work on
Thursday, July 1, 2021
I have 5 updates for you this week. 1. On my mind "Work will never end, hence choosing the right things to work on is so important. Mental exercise: have a 4-hour workday. Every day ask yourself
I changed my mind
Thursday, June 24, 2021
I have 3 updates for you this week. 1. On my mind "Me 10 years ago: "Hire for talent, train for skill!" /goes on hiring lots of young people Me today: Hire the most experienced person I
This is a major blind spot for organizations
Thursday, June 17, 2021
I have 4 updates for you this week. 1. On my mind "A major blind spot for organizations is that they tend to see their competitive landscape through the lens of their industry. Categories don'
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