This is a major blind spot for organizations

I have 4 updates for you this week.

1. On my mind

"A major blind spot for organizations is that they tend to see their competitive landscape through the lens of their industry.

Categories don't actually exist and industries blur. 

You're really competing with anything people could use for whatever "job" you do for people. 

Invest in deeply understanding your customers’ jobs to be done to figure what that is.

"The competitor that kills you is inevitably the one you did not see coming because you were too busy working on your category to see them attacking you via your blind spot.""

-Peep

2. New on the blog

How to create a compelling unique selling proposition.

Why should customers buy from you? How do you stand out and solve their problems better than anybody else? Here's how to differentiate your business and attract your ideal customers.

How to use storytelling in business to build captivated audiences.

Can you build meaningful connections with your audience? Here's how to use storytelling to engage and grow your audience.

3. Success with Facebook advertising in 2021 and beyond

Facebook advertising is a powerful tool for any business, but with so many people using it and the platform constantly changing, you need to be on top of your game! In this session we’ll cover what’s changed in Facebook marketing including the recent Apple iOS tracking updated and how those changes will affect marketers moving forward.

Stay tuned for the course release on June 29th.

4. The newsletter for people running experimentation programs

Our experimentation agency Speero has just launched a bi-weekly newsletter sharing the most important and interesting experimentation articles, alongside commentary from their senior strategists.

Check out who's already reading it, and sign up for yourself. 

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

Unsubscribe from future emails like these.