CXL - I changed my mind
I have 3 updates for you this week. 1. On my mind "Me 10 years ago: "Hire for talent, train for skill!"
/goes on hiring lots of young people
Me today: Hire the most experienced person I can afford.
You just move so much faster AND get way higher quality with people who know what they're doing and know what great looks like."
-Peep 2. Success with Facebook advertising in 2021 and beyond Facebook advertising is a powerful tool for any business, but with so many people using it and the platform constantly changing, you need to be on top of your game! In this session we’ll cover what’s changed in Facebook marketing including the recent Apple iOS tracking updated and how those changes will affect marketers moving forward.
Save your seat for this webinar on July 1st 3. Have you read Briefly Experimental? If you work in experimentation, this is the newsletter for you. Teams from Zalando, Microsoft, Asana + 955 others are already reading it. Get the most important and interesting experimentation articles, alongside commentary from Speero strategists.
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Older messages
This is a major blind spot for organizations
Thursday, June 17, 2021
I have 4 updates for you this week. 1. On my mind "A major blind spot for organizations is that they tend to see their competitive landscape through the lens of their industry. Categories don'
3 things you need for organizational speed
Thursday, June 10, 2021
I have 4 updates for you this week. 1. On my mind "Faster, better decision-making is essential to speed. Stop making your top people bottlenecks, and empower decisions throughout the organization.
i'm writing this newsletter to you
Thursday, May 20, 2021
Yo! This is me, Peep. I'm hand-typing this newsletter to you myself. It's been a while since it was actually me writing the whole thing, but here I am. (Does that make it a craft newsletter?) I
it's tempting
Friday, May 14, 2021
I have 7 updates for you this week. 1. On my mind "It's tempting to be a safe and boring company. A safe and boring marketing strategy churns out safe and boring stuff. It's inoffensive
How one company became the best in the world
Thursday, April 29, 2021
Hint: it has to do with focus I have 6 updates for you this week. 1. On my mind “Content marketing agency Animalz is ~100 people big / over $1M MRR, and only 6 yrs old. When I asked Devin
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