CXL - Are your choices strategic?

I have 5 updates for you this week.

1. On my mind

"Strategy is about distinctive choices that position your organization uniquely to win.

How do you recognize a strategic choice? Well, is the opposite of your choice stupid? If it is, it is not really a strategic choice.

"We're about high quality" - the opposite would be "competing on low quality". That would be stupid, hence not a strategic choice.

Non-stupid decisions are necessary to compete but don’t enable you to win.

When you make a choice for which the opposite is also a good idea— and there are competitors doing the opposite and succeeding — now you have the possibility of a distinctive strategy."

-Peep

2. What's more compelling? Which is clearer?

There are times when you wonder - which headline should you go with? What to include in your value proposition? What benefit statement is most attractive to my target customer?

Wynter - a go-to-market research platform - just rolled out a new preference test feature that helps you answer some of those questions for B2B audiences. Get qualitative data on which version of the copy or full creative resonates the most.

Sign up free

3. How to build Superfans with Personal Video webinar

Learn how to create more "top customers" and "brand advocates" who will not only buy more from you but spread the word about your greatness far and wide.

Join Casey Hill on July 21st at 11:00 AM CST.

Save your seat!

4. Introducing The Future of Pixels

We are excited to announce the launch of The Future of Pixels, a new lesson update for the Facebook Ads's course.

Discover why tracking updates are being made and what the major platforms are doing to combat the issues that privacy changes will bring about.

See the full update here

5. Who lives and breathes AB Testing Project Management?

Who likes to keep calm and make a Gantt chart?

Who refers to food at dinner parties as "deliverables"?

Who sets time-based tasks for your family on weekends?

Who has their life organized into milestones?

Speero is hiring a remote (UK or US) digital project manager. Apply here.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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