CXL - This is something that people need

I have 6 updates for you this week.

1. On my mind

“Features vs benefits is not a straightforward thing. 

People do need and look for specific features. Dumbing everything down to final benefits leaves every company saying "peace of mind" or "make more money". Which is pointless. 

So how do you balance storytelling and features?”

-Peep

2. New on the blog

How to conduct a technical SEO audit

Do you neglect the technical elements of your website's SEO? Here's how to conduct a technical SEO audit to find and fix issues in your website's structure.

3. How to build a Global Brand, without a Global Budget

The most innovative brands today aren’t throwing loads of money at Superbowl ads. Instead, they are building audiences by connecting with existing subcultures and communities across the open web.

Join Phil Nottingham on August 4th at 11:00 AM CDT.

Save your seat!

4. Scale your business with non-paid channels

Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.

Join Casey Hill on September 1st at 11:00 AM CDT.

Save your seat!

5. The 5 biggest myths marketers believe about Brand Communities

Define and demystify what it takes to create a brand community to connect your most loyal superfans.

Join Carrie Melissa Jones on September 8th at 11:00 AM CST.

Save your seat!

6. Are you Speero's next Experimentation Strategist?

Speero is hiring. Looking for someone to help them reach their mission; to elevate experimentation. Not just the agency but their team, clients, and the industry as a whole.

Clients come to Speero to improve and scale their internal experimentation programs or help them start one from scratch. You’ll be a crucial part in helping clients improve their internal experimentation processes and practices as well as running their testing program.

If you want to join one of the best experimentation agencies in the world, check out the remote job role and apply

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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