CXL - This is something that people need
I have 6 updates for you this week. 1. On my mind “Features vs benefits is not a straightforward thing.
People do need and look for specific features. Dumbing everything down to final benefits leaves every company saying "peace of mind" or "make more money". Which is pointless.
So how do you balance storytelling and features?”
-Peep 2. New on the blog How to conduct a technical SEO audit
Do you neglect the technical elements of your website's SEO? Here's how to conduct a technical SEO audit to find and fix issues in your website's structure. 3. How to build a Global Brand, without a Global Budget The most innovative brands today aren’t throwing loads of money at Superbowl ads. Instead, they are building audiences by connecting with existing subcultures and communities across the open web.
Join Phil Nottingham on August 4th at 11:00 AM CDT.
4. Scale your business with non-paid channels Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.
Join Casey Hill on September 1st at 11:00 AM CDT.
5. The 5 biggest myths marketers believe about Brand Communities Define and demystify what it takes to create a brand community to connect your most loyal superfans.
Join Carrie Melissa Jones on September 8th at 11:00 AM CST.
6. Are you Speero's next Experimentation Strategist? Speero is hiring. Looking for someone to help them reach their mission; to elevate experimentation. Not just the agency but their team, clients, and the industry as a whole.
Clients come to Speero to improve and scale their internal experimentation programs or help them start one from scratch. You’ll be a crucial part in helping clients improve their internal experimentation processes and practices as well as running their testing program.
If you want to join one of the best experimentation agencies in the world, check out the remote job role and apply
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
Don't search for simplicity
Thursday, July 22, 2021
I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is
What's behind success?
Friday, July 16, 2021
What causes growth? I have 6 updates for you this week. 1. On my mind "Everyone wants to know the key causal factor in success. What's behind the growth? What can we attribute it to?
Are your choices strategic?
Saturday, July 10, 2021
Is the opposite of them stupid? I have 5 updates for you this week. 1. On my mind "Strategy is about distinctive choices that position your organization uniquely to win. How do you recognize
How to choose the right things to work on
Thursday, July 1, 2021
I have 5 updates for you this week. 1. On my mind "Work will never end, hence choosing the right things to work on is so important. Mental exercise: have a 4-hour workday. Every day ask yourself
I changed my mind
Thursday, June 24, 2021
I have 3 updates for you this week. 1. On my mind "Me 10 years ago: "Hire for talent, train for skill!" /goes on hiring lots of young people Me today: Hire the most experienced person I
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