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New guide: The state of contextual targeting in 2021
Thursday, July 29, 2021
GET THE GUIDE With the death of the third-party cookie the word “contextual” is on the mind of every publisher and advertiser thinking about data and targeting, and the solutions that will continue to
Exclusive: Substack continues its acquisition streak with public correspondence startup Letter
Thursday, July 29, 2021
The acquisition comes as Substack's biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience. July 29, 2021 Long-term
Marketers: Tell us how you're approaching influencer marketing for a $5 gift card
Wednesday, July 28, 2021
As a leader in marketing, we want to know: How are you approaching influencer marketing in 2021? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Starbucks gift card A
LinkedIn looks to premium publishers as a way to drive subscriber revenue
Wednesday, July 28, 2021
The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn. July 28, 2021 LinkedIn quietly launched a pilot program last month called LinkedIn
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
Tuesday, July 27, 2021
Comscore is hoping a series of data partnerships will help accelerate a pivot to contextual targeting, as ad buyers prepare for the end of third party cookies. July 27, 2021 Comscore's top priority
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