How could you make more money from your existing blog posts?

One of the easiest ways to increase earnings on affiliate sites is to link to higher-paying affiliate offers. Sometimes I will switch links out, and other times I will simply include two affiliate links.

For example, I had a niche site that was marketing a particular craft machine that cost between $200 - $500. I was mostly sending my traffic to Amazon to make purchases - and this was when that category was earning an 8% commission.

I wanted to increase earnings and I discovered that many of the brands I was promoting on Amazon had their own affiliate programs. This meant I could send my traffic directly to the retailer’s site to make the purchase.

For the most part, I continued to link to Amazon, but I would also include another link where shoppers could also buy on the brand’s site directly.

Instead of 8%, these sites were paying 10% commission and above.

It turned out that the visitors to my site were more willing to spend on the brand’s site than they were on Amazon. The site’s earnings ended up being more than two-thirds from programs other than Amazon.

And I was even happier that I’d made this move when Amazon did actually cut commission rates, which went down to 3% for the niche I’ve been talking about.

Have you experimented with other affiliate programs besides Amazon?

It doesn’t always work, and sometimes you have to test and try different programs before you find one that’s really good, but it can be a good way to increase earnings on your current posts.

We have many affiliate program round-ups on Niche Pursuits. If any of the following are related to your niche, make sure you check them out!

1. ​The best email marketing affiliate programs​
2. ​Top earning fitness affiliate programs​
3. ​12 health and wellness affiliate programs​
4. ​The best hotel affiliate programs​
5. ​High earning music affiliate programs​
6. ​35 best food affiliate programs​
7. ​49 all-around best affiliate programs​

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We haven’t hit every niche in these round-ups, but check out affiliate networks like Shareasale, Impact, and CJ Affiliate to find new brands to promote on your niche site.

Amazon is good, but there might be better offers for your audience out there!

Future PLC’s Brands

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What do Guitar World, Yachting World, and Photography World all have in common?

These along with around 120+ other brands are all owned by publicly-traded company Future PLC.

Future PLC is a U.K. digital media company that builds and buys niche websites. Each month they get over 390 million visitors to their content.

In their 2021 half-year report, they reported £272.6m in revenue (which is about $378.1m).

They are growing too. 89% increase from this time last year.

You can see all their brands and a bit of their strategy and what they are doing publicly on their site. FuturePLC.com.​

If you have an interest in building a portfolio of sites, it may be worth checking out their investors’ page. You can also see what they are looking for in terms of acquiring websites, along with their plans for growth.

Along these same lines, we recently shared an interview with Sam Bass. For all those who missed it, Sam is matching website investors and operators.

It was an interesting podcast episode (hosted by Jared Bauman), especially for those interested in website investing.

Thanks again,

The Niche Pursuits Team

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