CXL - We have a major update
I have 6 updates for you this week. 1. On my mind “Major product update for Wynter: we introduced a free plan.
If you want to recruit and bring your own audience, the platform is 100% free. You can run messaging tests, preference tests, or whatever else totally free when using your own audience.
Use your email lists or social media to recruit panelists for tests (and compensate them on your own).
Go run a test now, free.”
-Peep 2. New on the blog The complete guide to Google Tag Manager
Do you understand the benefits of Google Tag Manager? Here's a guide on how to properly utilize it and collect essential data to making smart marketing decisions
The definitive guide to Google Analytics 4
How's data collected on Google Analytics 4? How does it differ from UA?. Here's everything you need to know about GA4, why you should use it, and how to get started. 3. Scale your business with non-paid channels Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.
Join Casey Hill on September 1st at 11:00 AM CDT.
4. The 5 biggest myths marketers believe about Brand Communities Define and demystify what it takes to create a brand community to connect your most loyal superfans.
Join Carrie Melissa Jones on September 8th at 11:00 AM CST.
5. Introducing 3 new courses Brand tracking 101
Everyone knows brand is important, but how do you measure it?. Here we are going to look at the different ways of measuring a brand and ensure that you have a meaningful, actionable dashboard that can improve your strategy. This course provides techniques and tools applicable to small business, as well as enterprises.
Audience building
If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier. Here's how to identify the right audience, and all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.
Organic social media
How can you create and distribute content that will stand out from the pack? It's harder to stand out online, with more brands investing in social media, and platforms pushing businesses to spend more on paid media. Here's all the ammunition you need to come up with fresh ideas, and ensure you're creating and distributing content in the most effective way possible.
We’re excited to introduce our new courses! Brand tracking 101, Audience building and Organic social media will be launching on August 10th. 6. Are you Briefly Experimental? If you work in experimentation, this is the newsletter for you. Teams from Decathlon, H&M and Atlassian + 1000 others are already subscribed. Get interesting experimentation articles, alongside commentary from Speero strategists every two weeks directly to your inbox.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
This is something that people need
Thursday, July 29, 2021
Don't dumb it down I have 6 updates for you this week. 1. On my mind “Features vs benefits is not a straightforward thing. People do need and look for specific features. Dumbing everything
Don't search for simplicity
Thursday, July 22, 2021
I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is
What's behind success?
Friday, July 16, 2021
What causes growth? I have 6 updates for you this week. 1. On my mind "Everyone wants to know the key causal factor in success. What's behind the growth? What can we attribute it to?
Are your choices strategic?
Saturday, July 10, 2021
Is the opposite of them stupid? I have 5 updates for you this week. 1. On my mind "Strategy is about distinctive choices that position your organization uniquely to win. How do you recognize
How to choose the right things to work on
Thursday, July 1, 2021
I have 5 updates for you this week. 1. On my mind "Work will never end, hence choosing the right things to work on is so important. Mental exercise: have a 4-hour workday. Every day ask yourself
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