Sometime around 2010 (the exact date is still a mystery), an old man went into the woods of Wyoming and hid a treasure chest full of gold and other valuable items.

(The total value of the "treasure" has been estimated at about $1.3 million).

Forrest Fenn, the old man, then wrote a book along with a poem that led people to the exact location of that treasure.

If you could decode the poem, you could go pick up the treasure and keep it.

Thus set off one of the greatest modern day treasure hunts of all time.

People went NUTS over finding this treasure. Lots of "normal" people thought they had it figured out.

Lots of crazy people thought they had it figured out. But of course they didn't.

No one found the treasure for over 10 years!

Then out of the blue last year in 2020, a 32 year old medical student from "back east" found the treasure!

Here's a couple picture's of it:

The story of Forrest Fenn's treasure is fascinating and nuanced, and I certainly can't tell it all in one email.

If you'd like the full story, you can read the book Chasing the Thrill: Obsession, Death, and Glory in America's Most Extraordinary Treasure Hunt by Daniel Barbarisi.

I just finished reading the book earlier this week and it's sparked a few thoughts as it relates to onine business that I'd like to share.

First, can you imagine hunting for a treasure, and spending thousands of dollars in the process, just to come up empty handed?

I see people treasure hunting or even mining for gold for that matter, and think, "boy, if they just put all that time and money into a different kind of treasure hunting they'd have a lot more to show for it."

I think of finding valuable niches and keyword research; or even completely different online business ideas as modern day treasure hunting.

I could spend years hunting through the backwoods of Wyoming and never have anything to show for it.

Or I could do some niche research, find some great "hidden treasure" keywords", and have a niche site making over $6,000 a month...or more.

(Own The Yard made about $6,500 last month and is just one of my niche sites).

Or I could hunt for online "treasure" in other ways as well. You could start a SaaS business. I've started a WordPress plugin called Link Whisper that is becoming more and more valuable each month.

The possibilities with a digital business are endless...and so much more likely to succeed than finding some hidden treasure on the ground.

The other thought I had as I read about the Forrest Fenn treasure hunt...was the niche itself!

There are so many obscure niches that can make money out there.

The "treasure hunting" niche is itself a topic that a niche site or a youtube channel could be created on.

In fact, some of the only people that made money off the Forrest Fenn treasure (besides the person that found it), were the bloggers and YouTubers talking about the treasure!

They were called "FennTubers" and a couple of them were moderatly successful (enough to pull in a decent side income).

There were also several bloggers that built sites and talked about Forrest Fenn's treasure for 10 years!

(Unfortunately, from my brief research, these bloggers built a nice following but never knew how to monetize their audience...they don't even have ads!).

Is it even possible to make money in the Treasure Hunting niche?

Well, I'm glad you asked!

I've been fascinated by this niche for a long time, and I actually built a treasure hunting niche site a few years ago.

I got the site to a decent little revenue of $2,000 a month and sold it a couple years ago.

I most definitely could have built it much bigger, but I was ready to move onto bigger treasures...projects.

Overall, I just wanted to get your wheels spinning about what is possible with a digital business and the fact that there are lots of really interesting niches out there.

Happy treasure hunting!

Niche Website Builder’s Deal - Final Reminder

​The deal that Niche Website Builder’s has offered us is about to end!

As a reminder, you can get 15% MORE content on all content orders or 15% OFF their link-building services.

Niche Website Builders content service includes:

• Keyword research
• Content written by native speakers
• Proven review templates
• Article uploading
• Affiliate links inserted

​
Their shotgun skyscraper service includes:

• Links for as little as $83.13
• Outreach planning and prospecting
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• Outreach with the best tools
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And they also offer guest posts and link insertions into existing content on blogs.

If you haven’t already check them out, get in here before the deal closes.

NEW Sites For Sale On Motion Invest​
​

In this week’s Motion Invest round-up, there are a total of 12 sites for sale here, with 3 of them being new listings this week. They range in price from $2.5K to $150K.

One of the new listings is a 1 year and 3-month-old cookware and food website making an average of $220 per month via Amazon Affiliates over the last 6 months.

You can see from the screenshot above that it made well above its 6-month average last month, bringing in $315.

• Site is ranking for 1,773+ keywords, with some good buyer intent keywords.
• Domain has a high DA and UR.
• Traffic is steady with last month seeing an increase.
• The current owner spends 2-3 hours per week on the site.
• Site is currently monetized via Amazon with the opportunity to expand into other monetization methods.

This site is off to a good start. By adding content to boost traffic and adding display ads this site has a lot of potential for growth.
​Find out more about this listing and the other 11 sites for sale here on Motion Invest.

Thanks again,

Spencer

​

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