SEO Digest #6: Google Title Tag Update, New YouTube SERP + Freebie Inside

A very special issue of the weekly SEO digest with a FREEBIE inside

Hi Reader,

We've handpicked top pieces of content from all around the SEO community from the past week. Here's everything you need to stay up to date on new developments in search.

A freebie from SEO PowerSuite

We’ve put together a free Data Studio template for assessing your Core Web Vitals performance at a glance. The template consists of three segments: performance overview, performance by page, and opportunities for improvement.

Search updates straight from the source

The next phase for searching on YouTube

YouTube is introducing some new features in its SERP. The main one is that now there are chapter previews available on mobile — you can preview video chapters from the search results. This makes it especially important that your YouTube videos are optimized for search and its advanced features.

Why lab and field data can be different

Just in case you are still confused, here is a clarification on the differences between field and lab data. In particular when it comes to measuring Core Web Vitals. Both types of data are actually important, but they do have different applications in SEO.

Why does a site: query not show all my pages? (video)

As a part of the #AskGooglebot series, John Mueller explains why you shouldn’t rely on the site: query when checking how many of your pages are indexed. Basically, the query is not meant to be comprehensive and a better way is to check your indexing in the Coverage section of Google Search Console.

Monetized websites, search experiments, and more! (podcast)

A bunch of Google folk exchange friendly banter, discuss website monetization, search experiments, and something about sheep. It’s about as informative as you can expect a podcast to be, but perhaps you’ve got time to kill.

Cool stuff from the rest of the SEO world

Google title tag update: a highlight for extraction methods

Brodie Clark explores what is claimed to be a recent Google update on title tags. We already know that Google doesn’t always use title and description tags to create our snippets. But now it seems Google can source titles from even more places on our websites: header tags, internal links, image alt text, or it can even make them up.

Fired to $165K in 8 months — SEO freelancing story

Nick LeRoy gives a detailed account of his journey from being fired to making an above decent living with freelance work. Of particular interest to me personally was the revenue breakdown by month as well as by the type of task/project.

How to create user & SEO friendly FAQs

Adam Riemer shares five best practices for creating FAQ pages that satisfy user intent, appeal to Google’s algorithm, and fit the format of the People Also Ask block in SERP.

How to do keyword research in a language you don’t speak

Lidia Infante puts together a step-by-step guide and a template on how to do keyword research in a language you don't speak.

Hottest threads from SEO forums

Reddit: What was the biggest mistake in your SEO strategy?

A few good insights from practicing SEOs. My favorite case was prioritizing desktop conversions over mobile conversions based on faulty data interpretation.

BHW: Three websites for placing high-authority backlinks

Although we do not endorse shady backlink practices, it’s what most of the BlackHatWorld is about. This week, the most popular threads had to do with creating quick backlinks from high-authority websites: one, two, three.

A bit of SEO humor

Credit goes to @izzyonfire.

That's it for this week. Till next time!


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