The Average SaaS IPO Takes 12 Years; Plus Weekly SaaS News and Updates

The countdown is on to the biggest SaaS conference of the year! 3 days. 5 stages. 300+ speakers and Cash Cash playing the Big Party. Plus, we've put a big focus on networking this year with Meet a VC, Founder Confidential and hundreds of roundtables and 1:1's. This is the SaaStr Annual you can't miss.

Every customer you close, the next day, is at some risk of churn. A month-to-month customer can basically cancel anytime. An annual contract customer can sort of cancel anytime, but that churn probably won’t show up for the better part of a year, even 2 or 3.  But the riskiest deals of all are Small Deals at Large Companies.

The first sign is immediate, massive discounting. Because they have no other idea how to close a deal or create urgency. 

Mailchimp just had the largest exit yet for a private SaaS company. $12 Billon to Intuit. Incredible. But it was a full 20 years after founding. It inspired me to do a post on how long in SaaS it takes to get to a $1B acquisition.

A great deep dive on Vimeo at $330m+ in ARR, and especially, on how they do self-serve and enterprise at the same time.